VoCap by AutoTune
Goal
Bring AutoTune’s legendary vocal processing to mobile creators
My Role:
Product Owner
What I Did:
Defined and validated 4 MVPs (“Descript for singers”)
Launched VoCap — AI noise reduction, Auto-Tune DSP, and text-like vocal editing
Multivariate test implementation (No Auth + Audio/Video = +30% D4-7 retention)
Shifted focus from D1 Retention to project-based value with HEART metric framework (e.g. Weekly Value Creators, Project Return Rate, Creative Confidence Score)
Results:
XXK+ downloads month 1 w/ minimal spend
4:1 LTV:CAC; −48% cost per engaged user
Monthly Active Creators +25 pts
Projects/user +358%
Contextual permissions → +16.5% project creation
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57
Event Manager Dashboard (The Go Game)
Goal
Turn a white-glove, services-heavy event operation into a scalable self-serve platform that unlocked growth.
My Role
Product Manager & Designer
What I Did
Owned product and UX end-to-end from problem definition to launch
Built a unified internal + customer dashboard replacing fragmented tools
Automated repeatable ops workflows to remove manual coordination
Designed role-based flows for customers, hosts, and ops
Integrated 7 third-party tools to streamline setup and live execution
Results
2× event capacity without adding headcount
34% faster customer setup time
+12% rebooking rate from improved customer experience
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41
IMVU Mobile
Goal
Bring IMVU’s 3D avatar chat experience from desktop to mobile, driving retention and new user growth.
My Role
Product Manager, Mobile
What I Did
Led cross-functional team through mobile MVP definition, launch, and iteration
Prioritized social presence, chat speed, and mobile-native onboarding
Drove App Store and Play Store optimization and A/B testing of funnel flows
Results
Top 10 Social App (iOS), Top 5 Social App (Android)
2MM+ MAU within 6 months of launch
+33 % retention lift vs desktop cohort
$MM new monthly revenue stream from mobile subscriptions
1
48
Presto Restaurant Tablets
Goal
Create new revenue streams for in-restaurant tablets by expanding beyond payments into games, content, and brand partnerships.
My Role
Senior Product Manager
What I Did
Owned monetization strategy for consumer-facing restaurant tablets
Built and launched casual games and branded content experiences
Closed licensing partnerships with major IP holders (Marvel, Hasbro)
Led A/B testing of pricing, placement, and marketing prompts
Optimized session flows to increase dwell time and repeat usage
Results
3× year-over-year revenue lift vs industry tablet benchmarks
+40% increase in average session length
+25% attach rate on paid games and content
$XM annualized revenue from new gaming and content streams
Established a repeatable monetization playbook rolled out chain-wide
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32
Goal
Transform a one-off mobile talent show into a repeatable creator–fan engagement platform under public launch pressure.
My Role
Senior Product Manager
What I Did
Owned product decisions for the core experience under immovable launch deadlines
Rebuilt broken engagement loops to drive repeat daily participation
Designed differentiated flows for artists, casual fans, and superfans
Scoped ruthlessly to ship only features tied to retention and monetization
Launched live streaming and fan interaction mechanics to enable habit formation
Results
2.6 sessions per user per day
+100% day-1 retention
8% fan conversion to paid support