Natan Carvalho - Brand Designer | Contra
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Natan Carvalho
Strategic Brand Identity Designer for Modern Brands
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Rebeca S
Rio de Janeiro, Brazil
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Rio de Janeiro, Brazil
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Person — Cheerful & Vibrant Brand Identity Design This branding project was created for Person, a personalized products brand focused on delivering custom-made items with a fun, emotional, and visually engaging experience. The main objective was to develop a brand identity that felt joyful, memorable, and highly attractive to a younger and digital-oriented audience. The visual system was built around playful graphic elements, expressive shapes, and a vibrant color palette combining soft pinks and fresh greens. The identity was designed to communicate creativity, customization, and emotional connection while maintaining a clean and professional structure.
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Haoran Studio — Brand Identity for a 3D Printing Company This project was developed for Haoran Studio, a new company entering the 3D printing market with a strong focus on technology, innovation, and modern production solutions. The main objective was to create a visual identity capable of communicating professionalism, technological expertise, and a bold market presence. The branding direction combines vibrant visual elements with a clean and structured system, balancing futuristic aesthetics with a sober and trustworthy look. The symbol was inspired by 3D geometric forms and digital environments, reinforcing the company’s connection to creativity, modeling, and technological manufacturing.
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Guitto Eyewear — Timeless Branding with a Modern Sophisticated Approach Guitto Eyewear is a new eyewear brand developed with the intention of creating a visual identity that feels modern, refined, and timeless at the same time. The project focused on building a brand presence capable of standing out through simplicity, elegance, and strong visual consistency. The identity system was inspired by the universe of eyewear itself, using geometric balance, minimal compositions, and a custom symbol that subtly references glasses in a clean and memorable way. Every visual decision was made to ensure longevity and versatility across packaging, printed materials, merchandise, and digital communication. A sophisticated palette of deep green and warm neutral tones helped create a premium yet approachable atmosphere, giving the brand a distinct and recognizable personality without relying on excessive visual elements.
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Midia A Dois — Brand Identity for an Audiovisual Production Studio This project was developed for Media A Dois, an audiovisual production studio specialized in video production, content capture, and event coverage. The main goal was to modernize the brand perception and create a more professional, recognizable, and versatile visual identity. The branding direction combines a minimalist typographic approach with strong audiovisual references, creating a clean yet impactful identity system. The visual language was designed to feel contemporary, dynamic, and highly adaptable across both digital and physical applications.
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