Natan Carvalho
Strategic Brand Identity Designer for Modern Brands
New to Contra
Natan is ready for their next project!
Person — Cheerful & Vibrant Brand Identity Design
This branding project was created for Person, a personalized products brand focused on delivering custom-made items with a fun, emotional, and visually engaging experience. The main objective was to develop a brand identity that felt joyful, memorable, and highly attractive to a younger and digital-oriented audience.
The visual system was built around playful graphic elements, expressive shapes, and a vibrant color palette combining soft pinks and fresh greens. The identity was designed to communicate creativity, customization, and emotional connection while maintaining a clean and professional structure.
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Haoran Studio — Brand Identity for a 3D Printing Company
This project was developed for Haoran Studio, a new company entering the 3D printing market with a strong focus on technology, innovation, and modern production solutions. The main objective was to create a visual identity capable of communicating professionalism, technological expertise, and a bold market presence.
The branding direction combines vibrant visual elements with a clean and structured system, balancing futuristic aesthetics with a sober and trustworthy look. The symbol was inspired by 3D geometric forms and digital environments, reinforcing the company’s connection to creativity, modeling, and technological manufacturing.
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Guitto Eyewear — Timeless Branding with a Modern Sophisticated Approach
Guitto Eyewear is a new eyewear brand developed with the intention of creating a visual identity that feels modern, refined, and timeless at the same time. The project focused on building a brand presence capable of standing out through simplicity, elegance, and strong visual consistency.
The identity system was inspired by the universe of eyewear itself, using geometric balance, minimal compositions, and a custom symbol that subtly references glasses in a clean and memorable way. Every visual decision was made to ensure longevity and versatility across packaging, printed materials, merchandise, and digital communication.
A sophisticated palette of deep green and warm neutral tones helped create a premium yet approachable atmosphere, giving the brand a distinct and recognizable personality without relying on excessive visual elements.
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Midia A Dois — Brand Identity for an Audiovisual Production Studio
This project was developed for Media A Dois, an audiovisual production studio specialized in video production, content capture, and event coverage. The main goal was to modernize the brand perception and create a more professional, recognizable, and versatile visual identity.
The branding direction combines a minimalist typographic approach with strong audiovisual references, creating a clean yet impactful identity system. The visual language was designed to feel contemporary, dynamic, and highly adaptable across both digital and physical applications.
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Pastellus | A Youthful and Vibrant Fast Food Brand Identity
Pastellus is a fast food brand developed to create a strong, modern, and entertaining visual presence. The project focused on building an identity capable of communicating flavor, energy, and spontaneity through a playful but strategically structured design system.
The visual language was inspired by the dynamic atmosphere of casual food brands, combining expressive typography, warm colors, and fun supporting graphics to create a memorable and approachable brand experience. The logo was designed with fluidity and movement, helping reinforce the brand’s youthful and relaxed personality.
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EVOÉ | Refined and Luxurious Branding for a Beauty Salon
EVOÉ is a beauty salon branding project created to express elegance, refinement, and timeless sophistication through a minimalist visual identity. The brand was designed to communicate a premium self-care experience while maintaining a clean and modern aesthetic.
The visual system combines elegant typography, symbolic elements, and earthy tones to create a warm yet luxurious atmosphere. Inspired by beauty rituals, personal transformation, and sophistication, the identity delivers a calm and elevated visual experience across every brand touchpoint.
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DJ THAYRON | A Futuristic and Technological Brand Identity
DJ Thayron is an electronic music branding project created to communicate innovation, intensity, and futuristic energy through a highly visual identity system. The project was inspired by cyber culture, electronic aesthetics, digital interfaces, and the immersive atmosphere of modern rave experiences.
The identity was built using sharp typography, futuristic graphic elements, and bold compositions that create a strong and recognizable visual presence. Purple was strategically chosen as the core color to represent technology, creativity, and nightlife culture, supported by dark backgrounds and clean contrasts to enhance the modern aesthetic.
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Beltétik | Minimalist Branding for an Aesthetic & Wellness Clinic
Beltétik is a branding project created for an aesthetic and wellness clinic focused on transmitting sophistication, lightness, and care through a clean and minimalist visual identity.
The brand was designed to create a premium yet welcoming experience, combining elegant typography, neutral tones, and a symbolic visual language that reflects balance, well-being, and refinement. The minimalist approach allows the identity to feel timeless, modern, and highly adaptable across different brand touchpoints.
Beyond the logo itself, the project included the development of supporting patterns, graphic assets, and applications designed to strengthen visual consistency throughout social media, institutional materials, and physical environments.
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