Natalie Becker
Funnel System Setup & Testing Online Events, Full User Flows
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QA-Driven Testing of Purchase, Access & Email Automation Flows
This work involved QA-driven testing and validation of complete digital purchase and access flows for online products and summit-related offers.
The scope covered functional verification of the full user journey — from checkout to post-purchase access — with a focus on system reliability, logical consistency, edge cases, and real user behavior.
Key responsibilities included:
- End-to-end testing of purchase flows (products, add-ons, upsells, all possible paths)
- Verification of checkout behavior, pricing logic, and product availability
- Validation of redirects, thank-you pages, and upsell sequences
- Testing of post-purchase access logic (email delivery, member area access, product unlocks)
- QA checks of email automation systems (tags, lists, sequences)
- Validation of form logic and embedded workflows (e.g. Typeform)
- Re-testing after implemented fixes to ensure stable behavior
Testing was performed with a strict QA mindset, focusing on functional correctness and system behavior — not on visual design, UX/UI, or business strategy.
Service Output:
Documented QA findings and a validated purchase & access flow, including minor fixes where feasible.
Scope boundary:
This work concludes with documented QA validation and implemented minor fixes. Ongoing optimization, redesign, or long-term system responsibility are excluded.
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Technical Summit Setup & Registration Flow Implementation
This work focused on the technical setup of an online summit system, with a focus on registration workflows and system structure in the pre-launch phase.
The goal was to implement a stable and functioning registration and onboarding flow based on defined specifications.
Key responsibilities included:
- Setup and configuration of WordPress-based summit environments
- Implementation of registration pages and funnel structure
- Setup of opt-in flows including double opt-in and welcome emails
- Integration of email marketing tools (e.g. KlickTipp, GetResponse)
- Configuration of time-based content release logic
- Linking of system components across pages, forms, and email flows
The work focused on translating an existing concept into a functioning technical system with a reliable registration and access flow.
This role focused on technical implementation and system structure, ensuring that all components were correctly connected and working as intended.
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Live Event Technical Support & QA Monitoring (Online Summits & Live Events)
This work involved real-time technical support and QA monitoring during live online events and multi-day summits.
The focus was on ensuring system stability during critical live phases, including event start, livestream transitions, and speaker handovers.
Key responsibilities included:
- Monitoring livestream setups (e.g. YouTube, Facebook)
- Observing WordPress-based event environments
- Validating system behavior against expected configurations
- Identifying technical issues and inconsistencies in real time
- Performing defined interventions where possible
- Documenting issues and handover for further resolution
The work required continuous attention to system behavior under real-time conditions, with a strong focus on reliability and structured issue handling.
This role was not focused on full troubleshooting or event management, but on maintaining technical stability and visibility during live execution.
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Online Summit System Setup & End-to-End Implementation
This work involved the full technical setup and implementation of two multi-day online summits, built end-to-end without external support.
The focus was on translating an existing concept into a functioning system — including funnel structure, access logic, content delivery, and system integrations.
Key responsibilities included:
- Technical setup of the summit system in WordPress
- Implementation of funnel flows (registration, access, email sequences)
- Setup of email automation and participant management (GetResponse)
- Integration of video content and access structure
- Structuring and implementing user flows across the full summit experience
- End-to-end testing of the registration and access process
The work required a strong understanding of how different system components interact — from entry point to content access.
While the project also included conceptual and content-related elements, this work entry focuses on the technical implementation and system behavior.
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