Kontenta | AI-Powered Marketing Agency (0-to-1 Build)
Industry: Digital Marketing & Artificial Intelligence
Role: End-to-End Product Lead (Strategy, Design, & Dev)
Tools: Webflow, Figma, Spline
Description:
The Scope: I executed the complete brand and digital experience for Kontenta, positioning them as a data-first agency that bridges the gap between hard data and creative advertising using AI.
The Process (0 to Launch):
UX/UI Design: Designed a futuristic interface in Figma, integrating interactive 3D elements built in Spline to visualize the "Step Into Future" concept and increase user engagement.
Live Link: https://kontenta-ebb0ba3281438eda96b5608877fd45.webflow.io/
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208
Project Title: Essence Persia | Luxury E-Commerce (0-to-1 Build)
Industry: Luxury Goods & Home Decor
Role: End-to-End Product Lead (Strategy, Design, & Dev)
Tools: Webflow, Figma, Google Analytics
Description:
The Scope: I executed the entire product lifecycle for this heritage rug brand, taking it from a raw concept to a fully functional luxury e-commerce platform.
The Process (0 to Launch):
Brand Strategy: Defined the "Quiet Luxury" visual identity, selecting the typography and color palette to convey high value.
UX/UI Design: Designed the complete interface in Figma, focusing on "Digital Storytelling" to mimic the in-store buying experience.
Technical Build: Developed the site in Webflow with a custom CMS for complex inventory attributes, ensuring 90+ PageSpeed scores on mobile.
Live Link: https://essencepersia.com
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396
Project Title: Bushdid Smiles | Medical Platform Brand Overhaul
Industry: Healthcare & Medical Services
Role: Full Stack Designer & Developer (0-to-1)
Tools: Webflow, Google Analytics
Description:
The Scope: The client needed a complete digital transformation. I handled everything from the initial user research to the final SEO launch.
The Process (0 to Launch):
Conversion Strategy: Mapped the patient journey to reduce friction, resulting in a "Speed-to-Lead" booking architecture.
Visual Design: Created a modern, approachable aesthetic that balances "Clinical Trust" with "Warmth," distinguishing them from sterile competitors.
Engineering: Rebuilt the responsive grid for thumb-accessible mobile browsing and integrated heavy video assets without layout shifts (CLS).
Live Link: https://www.bushdidsmiles.com/
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428
Project Title: TOMAC | Industrial Portfolio Architecture
Industry: Construction & Industrial Services
Role: Webflow Developer & Designer
Tools: Webflow CSS HTML5
Description:
The Scope: A professional trade company needed a robust digital portfolio to showcase large-scale projects.
The Process (0 to Launch):
Design System: Created a structured, industrial aesthetic using CSS Grid that reflects the precision of the brand's physical work.
CMS Architecture: Built a rigid, scalable CMS that allows the client to upload new project case studies easily without breaking the design layout.
Launch: Handled full QA, domain connection, and post-launch SEO indexing.
Live Link: https://www.tomac.au/
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Project Title: Baby Buri | B2C Brand Creation & Store
Role: Lead Product Designer & Developer
Tools: Webflow, E-commerce, Figma
Description:
The Scope: A complete brand creation for a B2C retail company. I was responsible for the visual identity, store architecture, and final deployment.
The Process (0 to Launch):
Brand Identity: Designed the logo, color system, and "Soft UI" aesthetic to resonate emotionally with parents.
Store Architecture: Structured the e-commerce collections and product pages to prioritize benefits over specs, increasing "Add to Cart" rates.
Mobile UX: Engineered the navigation specifically for one-handed mobile browsing (crucial for the target demographic of busy parents).
Live Link: https://babyburi.com/