Mohammed Hasnaoui
Brand identity and websites for startups
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Studio Fiore is a conceptual creative studio specializing in experiential branding and spatial design for hospitality, cultural, and lifestyle brands. Its philosophy centers on transforming brand identities into meaningful environments where visual expression, materiality, and human experience come together.
The challenge was to create a distinctive visual identity that reflects the studio's multidisciplinary nature while remaining consistent across physical and digital applications.
Inspired by the Italian word Fiore, meaning flower, the identity is built around the concept of transforming feeling into form. The custom symbol originates from the letter F, rotated and repeated to create a refined floral structure. This distinctive mark becomes the foundation of a flexible visual system, extending into patterns, typography, printed materials, packaging, digital interfaces, and environmental applications.
The identity combines the expressive elegance of Canela with the contemporary clarity of Founders Grotesk. A restrained palette of warm ivory, deep olive, and muted sand reinforces the studio's connection to natural materials, thoughtful craftsmanship, and understated sophistication.
The result is a cohesive brand identity designed to communicate more than a visual signature. It expresses Studio Fiore's philosophy of creating experiences that can be seen, felt, and remembered.
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NASIK — Luxury Jewelry Visual Campaign
Art Direction · Advertising Design · Visual Storytelling
A visual campaign developed for NASIK, a luxury jewelry destination specializing in curated international jewelry collections and personalized consultation services.
The project explores the distinctive personalities of six renowned jewelry houses: Cartier, Chaumet, Boucheron, Van Cleef & Arpels, Pasquale Bruni, and Messika.
Through refined product compositions, sophisticated color harmony, bilingual typography, and carefully crafted visual environments, the campaign translates themes of elegance, craftsmanship, creativity, and heritage into a cohesive series of promotional visuals.
Each composition expresses an individual story while maintaining a unified visual direction for NASIK.
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Studio Fiore — Visual Identity for Spatial Experiences
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Studio Fiore
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