Mike O'Sullivan
Creative copywriter turning content into conversions
Ready for work
Mike is ready for their next project!
To see more examples of my work, visit my website at www.sasmarketing.co.uk
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Specsaroundtown is an e-commerce optometry site that needed clearer messaging to support online sales. The offer was strong, but the benefits weren’t landing quickly enough.
I refined the structure and product copy to make the value clearer, simplify decision-making, and strengthen the calls to action.
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As Recruitment Revolution rebranded, they needed messaging that reflected the new direction. The website had to do more than look different – it had to sound distinct.
I refined the positioning, reworked the core copy, and strengthened conversion points to support a clearer, more differentiated offer.
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Neologik’s old site explained how the technology worked. It didn’t explain why it mattered. I restructured the messaging, clarified the positioning, created a new strapline, and moved the tone away from heavy technical language towards confident, outcome-focused communication.
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