Mia Knapp
Content Marketer | Storyteller | People Connector
New to Contra
Mia is ready for their next project!
Get to know me!
As a content marketer, strategic storyteller and people connector, I specialize in crafting authentic, impactful brand narratives. I believe authenticity is at the center of all great marketing, and I want to help your brand feel genuine and connect deeply with your audience.
My experience in financial services, education and retail equips me to translate complex business objectives into engaging content that drives tangible results.
My approach to campaign development and execution is built on data-driven strategies and creative problem-solving. I’m continually refining my work to ensure every piece of content supports sales and business goals while building trust and meaningful connections with the people who matter most.
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This writing sample demonstrates my ability to create engaging, high-impact communications piece for a company blog.
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This is a recent social media mockup I made for a branding project for a fictional company (Dine & Dash). Would you use this service if it was real?
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In 2025, I was responsible for developing a B2C campaign strategy for Life Insurance Awareness Month to enhance awareness and improve accessibility.
Key deliverables:
A detailed timeline to ensure organized planning and timely execution across all phases
An integrated multi-channel approach that leveraged a variety of marketing channels to maximize reach and impact
A focus on personalized marketing tactics that delivered targeted, educational content to address misconceptions of the B2C segments
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This infographic series comes from my first project, developing a content marketing plan for a hypothetical company (Dine & Dash). The plan focuses on converting free trial users into paid subscribers, with the main pain point being decision fatigue, not cost.
To maximize the learning opportunity, I immediately put the new concepts into practice by developing the full branding and creating social media mockups as well.
Swipe through to see the full plan, including the detailed buyer persona, social media graphic and key KPIs I would track for success.
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