pro
Mehul Mehta
Digital strategist building smart tech and growth.
New to Contra
Mehul is ready for their next project!
When a London-based bridalwear fitting studio called OneOffLondon.com (https://OneOffLondon) approached me, they were not looking for something loud or trend-driven. They wanted a digital space that felt like their studio. Calm. Elegant. Intentional.
Their work is deeply personal. Every gown is adjusted by hand, every fitting is intimate, every detail matters. So the focus was not on heavy effects or complex animations. It was about restraint. Soft spacing. Balanced typography. A layout that lets each dress breathe.
The goal was simple: create a portfolio that feels like stepping into their London studio. Visitors can move through collections effortlessly, understand the craftsmanship, and enquire without friction.
The final result is understated yet powerful, allowing the work to speak for itself.
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IconPharmacy (http://IconPharmacy.com) was built from the ground up in Framer with one clear objective: transform a clinical pharmacy brand into a fast, modern, trust-driven digital experience.
It increased local visibility, strengthened brand goodwill, and helped the pharmacy stand out as a community-first healthcare provider.
For service-based businesses that depend on reputation and local recognition, this project demonstrates how thoughtful design directly supports real-world growth.
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Intimate wellness quiz app designed to turn curiosity and insights into confident purchasing decisions.
Built as a smart conversion layer for an e-commerce brand, the web app guides users through a thoughtfully structured quiz that feels personal, private, and easy to complete. At the end, users receive a clear Intimate Wellness Score along with a tailored product recommendation based on their responses.
What makes the Intimate Wellness Quiz so powerful is the built-in analytics engine. It tracks exactly where users drop off, how many complete the quiz, what percentage take it for themselves versus for a partner, and how engagement flows across each step. This level of visibility allows continuous refinement of questions, flow, and positioning to improve completion rates.
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IconTravel.clinic (http://IconTravel.clinic) was built around a hyperlocal growth strategy to generate qualified leads across Essex, UK.
The goal was to position the clinic as the go to travel health provider within its local communities. I structured the full experience, from UX architecture to technical implementation, with clear service pages, location focused messaging, and strong alignment with local search intent.
Targeted blog content was created around destination specific vaccination queries paired with Essex based keywords to capture high intent traffic. Bookings were streamlined through Calendly integration with automated scheduling and email confirmations.
The result is a conversion focused clinic platform that combines local SEO and automation to consistently attract and manage inbound patient leads.
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practical equipment.
I was involved in building the platform. From shaping the core idea and user flow to defining the UX structure, interface design, and overall tech stack, I translated the rental concept into a seamless digital experience. The focus was on simplicity, trust, and frictionless listing and browsing.
The result is a clean, scalable marketplace that:
• Supports local sharing
• Encourages smarter consumption
• Turns underused items into earning opportunities
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