mehmet onur kaya
AI Creative Director | AI Video & Advertising Specialist
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MATEO / Virtual UGC Talent
Mateo is a digitally crafted UGC persona designed to blend authentic fitness storytelling, science-backed wellness guidance, and performance-driven social advertising through trust-led supplement education.
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MIA / Virtual UGC Talent
MIA is a digitally crafted UGC persona designed to merge authentic creator storytelling with performance-driven social advertising. This project explores how a virtual creator can function as a scalable content system for modern brands, combining character development, UGC-style content production, and ad-focused creative direction.
The project includes: Character identity and visual development UGC video concepts and creator-style storytelling
Beauty and lifestyle campaign mockups
Social ad creative concepts designed for conversion
A scalable digital talent concept adaptable for brand collaborations
MIA was developed to embody relatable creator energy with premium editorial aesthetics positioned for skincare, fashion, wellness, and lifestyle campaigns. This case study presents not just a character, but a full creative framework for building next-generation UGC talent.
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ADIDAS ADIZERO - The Architecture of Speed
This project is a visual exploration of velocity and digital craftsmanship. The objective was to transform the Adidas Adizero from a functional sports shoe into a dynamic entity born from data and energy. By blending fluid particle simulations with photorealistic 3D rendering, I aimed to showcase the "Lightstrike" technology not just as a feature, but as a kinetic experience. The video begins in a void of neural networks and fiber-optic energy, symbolizing the research and data-driven design behind the brand. The shoe materializes through a "wireframe-to-substance" transition, highlighting the intricate textures and the iconic three-stripe branding. The camera movement is intentional shifting from a side-profile blueprint to a bold, front-facing "hero shot".
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G-SHOCK: The Anatomy of Toughness
In this project, I explored the engineering marvel of the G-SHOCK Mudmaster series by deconstructing it into its core components. Leveraging generative AI technologies, I crafted a high-fidelity 'exploded view' animation that accelerates traditional CGI workflows while delivering hyper-realistic macro details. My focus was on capturing the dynamic harmony between complex mechanical structures and the brand's signature rugged textures.
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New Balance 990: Crafting the Future with AI
As a director with 7 years of traditional cinema and commercial experience, I’ve used Generative AI to capture this 40-year legacy. This project isn't just about "prompting", it’s about applying the mathematics of storytelling and cinematic aesthetics to the future of advertising.
In 1982, New Balance set out to create a shoe that satisfied both the technical runner and the sophisticated curator. The result was the 990, not just a status symbol, but a standard of excellence that has remained unchanged from v1 to v6.
Whether it’s a 5 AM marathon or a boardroom in Silicon Valley, the 990 doesn't try to prove who you are; it grounds who you've always been. By merging the soul of traditional filmmaking with the speed of AI, I’m transforming weeks of production into high-fidelity, photorealistic narratives. Style is an accumulation. The future is here.
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INO Catch Bloom – Commercial Case Study
INO Catch Bloom is a premium, multi-functional lip & cheek stick designed for the modern lifestyle, merging vibrant color, skin care, and SPF 30+ protection into a single sleek stick. This commercial project captures the brand's core essence: simplicity, elegance, and effortless beauty.
Our visual narrative flows naturally from daily frustration to seamless aesthetic satisfaction, emphasizing the product’s multi-use utility and premium feel.
Visual Concept & Art Direction The art direction relies heavily on a minimalist, warm, and natural color palette. Earthy tones, soft beiges, and marble textures create a sophisticated backdrop that allows the vibrant product shades to truly pop.
Dynamic Transitions: Seamless match cuts and liquid simulations bridge the gap between real-life application and the raw, pure ingredients (like marine collagen). Macro Focus: High-definition close-ups showcase the product's rich texture, glossy finish, and skin integration.
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Evden Depoya – Gaming the Future of Storage
Concept & NarrativeIn this project, I transformed a traditional service advertisement for "Evden Depoya" into an immersive, gamified visual experience.
The core concept explores the overwhelming nature of physical clutter, visualized through a "Tetris-style" furniture arrangement challenge. By treating living space as a limited resource in a high-stakes game, the video highlights the functional necessity of storage solutions in a creative and relatable way.
Creative Strategy- Why Gamification?
As an AI Video Creative Director, I aim to bridge the gap between abstract service benefits and viewer engagement.
The "Game Over" Moment: Using 8-bit retro gaming aesthetics (UI elements, score counters, and "Game Over" typography), I established a familiar tension that resolves through the brand's intervention.
The "Portal" Transition: The project concludes with a dynamic portal effect, symbolizing the seamless transition from a cluttered home to a secure storage facility.
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AI Luxury Jewelry Film — MUFFGEM × Seedance 2.0
This project demonstrates an end-to-end AI video production workflow for MUFFGEM — from brand-provided product imagery to polished cinematic output. Using Seedance 2.0, I developed two luxury jewelry films: one for the Fluid Edge Bracelet and one for the Aegean Star Earring. Each film was built around a distinct creative direction — urban premium minimalism for the bracelet, and warm Aegean golden-hour aesthetics for the earring.
Every scene, camera movement, and mood was defined through structured AI prompts, documented alongside the final outputs to demonstrate both creative intent and technical process. This project is as much about prompt craft and creative strategy as it is about the final video — showing how AI tools can be directed with the same intentionality as a traditional film production.
Tools: Seedance 2.0 · Higgsfield
AI Client: MUFFGEM · Year: 2026
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One Match One Pulse...
I visualized Heineken’s global brand identity, synonymous with football and passion, through a dynamic visual narrative. Utilizing generative AI tools, I combined the high-octane energy of the Champions League atmosphere, fan enthusiasm, and the iconic 'green bottle' aesthetic with fast-paced, rhythmic editing. My goal was to immerse the audience in the stadium's pulse while simultaneously highlighting the brand's refreshing essence.
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ADIDAS ADIZERO - The Architecture of Speed
This project is a visual exploration of velocity and digital craftsmanship. The objective was to transform the Adidas Adizero from a functional sports shoe into a dynamic entity born from data and energy.
By blending fluid particle simulations with photorealistic 3D rendering, I aimed to showcase the "Lightstrike" technology not just as a feature, but as a kinetic experience.
The video begins in a void of neural networks and fiber-optic energy, symbolizing the research and data-driven design behind the brand. The shoe materializes through a "wireframe-to-substance" transition, highlighting the intricate textures and the iconic three-stripe branding.
The camera movement is intentional shifting from a side-profile blueprint to a bold, front-facing "hero shot" that commands attention.
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The Call of the Valley
Inspired by the breathtaking "Valley of Flowers," this 15-second cinematic journey aims to bridge the gap between premium product aesthetics and sensory storytelling. The goal was to translate a scent into a visual experience one that feels serene, feminine, and undeniably luxurious.
Key highlights of this project: Cinematic Sensory
Flow: Using elegant floral transitions to mirror the perfume's top notes.
Premium Packshot Esthetics: Focusing on lighting and texture to highlight the sophisticated bottle design.
The Hero Shot: A centered, high-impact final frame to solidify brand identity and product presence. In a world of fast-paced content, this project was about slowing down and letting the brand’s character breathe through cinematic motion.
Brand/Product: Rituals (B Corp™)– Fleurs de L’Himalaya
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I combine 7 years of experience in traditional cinema and advertising with the creative possibilities of generative AI. I see AI not simply as a tool, but as a new kind of camera one that brings together the emotional language of cinema and the speed, flexibility, and experimentation required by the future of marketing.
My work focuses on photorealism, strategic storytelling, and high production value. I use generative workflows to develop ideas faster, build stronger visual worlds, and create cinematic images with both artistic intention and commercial relevance.
For me, AI is not a replacement for filmmaking, but an expansion of its language. I approach it with a director’s mindset, aiming to create visuals that feel refined, emotionally grounded, and purpose-driven.
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