mayank bhasin
E-commerce Operations | AI Systems | Social Media
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Shopify CRO & UX Optimization for a Premium Beauty E-commerce Store
Summary
Redesigned and optimized a Shopify beauty store to improve user experience, streamline product discovery, and create a conversion-focused shopping journey across desktop and mobile.
Project Description
Overview
The client wanted to improve the shopping experience of their Shopify store by making navigation more intuitive, enhancing mobile usability, and creating a premium experience that reflected the brand.
I conducted a complete UX and conversion audit, identified usability bottlenecks, and implemented improvements that simplified the customer journey from homepage to checkout.
The Challenge
The existing store had several issues affecting conversions:
Confusing navigation and product categorization
Limited product discoverability
Mobile shopping experience needed optimization
Collection pages lacked clear filtering
Homepage hierarchy wasn't guiding users effectively
Product pages needed stronger trust signals and organization
These issues made it harder for visitors to quickly find products and complete purchases.
My Solution
I redesigned key parts of the customer journey by focusing on usability, organization, and conversion optimization.
Homepage Optimization
✔ Improved page structure
✔ Created category-based shopping experience
✔ Added featured collections
✔ Improved product visibility
✔ Enhanced visual hierarchy
Navigation Improvements
✔ Redesigned Mega Menu
✔ Added category organization
✔ Improved collection hierarchy
✔ Simplified customer navigation
✔ Reduced friction across the website
Product Discovery
Implemented Shopify Search & Discovery features including:
Product Filters
Color Filters
Collection Organization
Product Grouping
Better Search Experience
Product Pages
Optimized product pages with:
Better content structure
Improved image presentation
Clear product information
Trust-building layout
Mobile-friendly design
Mobile Optimization
Focused on creating a seamless shopping experience for mobile users by improving:
Navigation
Product browsing
Page spacing
Button placement
Overall responsiveness
Technologies Used
Shopify
Shopify Search & Discovery
Canva
Theme Customization
Shopify Admin
UX Optimization
Mobile Optimization
Results
Although exact sales data was confidential, the project successfully delivered:
✅ Cleaner user experience
✅ Improved product discoverability
✅ Better mobile shopping experience
✅ Streamlined customer journey
✅ Enhanced navigation
✅ Professional storefront design
✅ Conversion-focused layout improvements
My Role
As the Shopify E-commerce Specialist, I was responsible for:
Complete UX audit
Store optimization
Homepage redesign
Navigation improvements
Collection organization
Product page optimization
Mobile optimization
Theme customization
Conversion Rate Optimization (CRO)
Shopify app configuration
Skills
Add these skills (choose as many as Contra allows):
Shopify
Shopify Development
E-commerce
Conversion Rate Optimization (CRO)
UX Design
UI Design
Shopify Theme Customization
Shopify Search & Discovery
Mobile Optimization
Product Management
Website Optimization
User Experience
Information Architecture
Ecommerce Strategy
Digital Marketing
Cover Image
Use your desktop homepage screenshot as the first image. Then add:
Homepage (Desktop)
Homepage (Mobile)
Collection Page
Product Page
Navigation/Menu
Filters/Search
Before & After (if available)
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