Matthew Olatunji
Shopify Conversion Designer | Figma Expert |Website Designer
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Shopify UX Audit & Redesign for Multi-Product eCommerce Store
🛒 Shopify Store Audit & Redesign for Shopzy
This project focuses on the UX/UI audit and redesign concept of Shopzy — a Shopify-based eCommerce store offering a wide range of trending products including home gadgets, lighting, fashion items, and accessories.
The store follows a general/multi-product model, featuring items like lamps, humidifiers, and lifestyle products targeted at impulse buyers and trend-driven shoppers.
🎯 Objective
To improve user experience, build trust, and optimize the conversion flow for a multi-product Shopify store.
🛠️ What I Improved (Redesign Concept)
Created a cleaner, niche-focused homepage layout
Improved product page structure with better CTA placement
Added trust-building elements (reviews, guarantees, policies)
Simplified navigation for better product discovery
Improved mobile responsiveness and layout consistency
Introduced urgency elements (discounts, limited offers)
💡 Design Strategy
The redesign focuses on transforming a general store into a conversion-focused shopping experience.
Key focus:
Clear brand direction
Structured product presentation
Strong call-to-action hierarchy
Trust-building UI elements
🚀 Outcome
The redesigned concept delivers a more professional, trustworthy, and conversion-optimized experience — helping turn visitors into paying customers more effectively.
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Shopify UX/UI Audit & Conversion Redesign for Lighting eCommerce Brand
🛠️ What I Improved (Redesign Concept)
Simplified homepage layout for better product discovery
Improved product page structure for faster decision-making
Enhanced CTA placement (Add to Cart, Buy Now)
Introduced urgency elements (limited stock, offers)
Improved mobile responsiveness and readability
Refined navigation for easier browsing
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11
Shopify UX/UI Audit & Redesign for Biostime Nos Marques
This project focuses on the UX/UI audit and redesign concept of Biostime Nos Marques, a Shopify-based eCommerce store in the baby nutrition and wellness industry.
The store offers a wide range of products including infant formulas, baby food, and parenting essentials across multiple brands like Good Goût, Inostime, and Dodie.
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18
Shopify UX/UI Analysis & Redesign Concept for Wellness eCommerce Brand
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