Matt Bortsov
Deep knowledge and high skills in SEO & GEO (AEO)
Ready for work
Matt is ready for their next project!
SEO growth doesn’t always require rebuilding a website from scratch.
For this microfiber supplier, the challenge was to expand existing organic visibility across both commercial and informational searches—and bring more valuable pages into Yandex’s TOP 10.
The work focused on five core areas:
• fixing technical SEO issues
• improving category and product pages
• developing an informational content strategy
• researching and clustering target keywords
• strengthening the website’s backlink profile
From October 2022 to March 2024:
→ Organic clicks grew from 412 to 1,157 per month
→ Monthly impressions increased from 13,447 to 30,184
→ TOP 10 rankings grew from 1,443 to 1,828 queries
→ Commercial keywords moved from the second page into TOP 3–10 positions
The strongest gains came from treating the website as one connected search ecosystem: commercial pages captured purchasing intent, while informational content expanded visibility and supported topical authority.
The result was steady growth across traffic, rankings, and high-intent search queries—not a temporary spike.
#SEO #EcommerceSEO #B2BMarketing #OrganicGrowth #ContentStrategy
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Launching a new website is easy. Building organic visibility from zero is the hard part.
This car detailing website started with almost no search presence: just 16 organic clicks per month and 850 monthly impressions.
The goal was to turn it into a consistent acquisition channel for commercial detailing services.
The strategy included:
• setting up indexing and fixing technical SEO issues
• optimizing commercial service pages
• developing an informational blog
• creating location-focused pages
• strengthening the backlink profile
After 13 months:
→ Organic clicks grew from 16 to 495 per month — a 31× increase
→ Monthly impressions increased from 850 to 25,710 — a 30× increase
→ TOP 10 rankings grew from 112 to 794 queries
→ 28 additional queries entered the TOP 10
The project shows that a new domain can build meaningful organic visibility when technical SEO, service-page optimization, local intent, content, and authority growth work together.
The website continues to gain rankings and attract relevant search traffic.
#SEO #LocalSEO #CarDetailing #OrganicGrowth #DigitalMarketing
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Local SEO for a car wash isn’t just about ranking for “car wash near me.”
Potential customers search for specific services: detailing, interior cleaning, engine cleaning, windshield polishing, and dozens of other high-intent queries.
For Triton Car Wash, the goal was to expand organic visibility across these services and turn search into a reliable customer acquisition channel.
The SEO and AEO strategy included:
• fixing technical and indexing issues
• optimizing commercial service pages
• creating location-focused landing pages
• developing an informational blog
• strengthening the website’s backlink profile
From October 2024 to March 2026:
→ Monthly organic clicks grew from 379 to 1,041 — up 175%
→ Monthly impressions increased from 10,599 to 27,050 — up 155%
→ TOP 10 rankings grew from approximately 874 to 1,520 queries
→ 83 new queries entered the TOP 10
→ Traffic peaked at 1,879 organic clicks in a single month
Even after the peak, organic clicks remained consistently 2.5–3× higher than at the start of the project.
The key was building visibility around individual services and local search intent—not trying to rank one generic page for everything.
#SEO #LocalSEO #AEO #OrganicGrowth #DigitalMarketing
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A website can look perfectly fine and still be almost invisible in search.
When I started working with this wholesale box manufacturer, the website generated only 10 organic visits per month and zero leads. Most target keywords were ranking outside the TOP 50.
The goal wasn’t simply to increase traffic. It was to build a search structure capable of attracting potential wholesale buyers.
Over six months, I:
• fixed technical and indexing issues
• created 24 optimized catalog pages
• mapped 150 commercial and informational queries
• improved metadata and on-page content
• built 18 relevant external links
The results:
→ Organic traffic grew from 10 to 1,140 visits per month
→ TOP 10 rankings increased from 3 to 54 queries
→ Organic leads grew from 0 to 17 per month
The biggest takeaway: sustainable SEO growth rarely comes from a single “hack.” It comes from aligning technical SEO, site structure, content, and search intent around the way customers actually look for a product.
A clear strategy turned an almost invisible website into a consistent source of qualified leads.
#SEO #B2BMarketing #OrganicGrowth #DigitalMarketing
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