Mary Pams
Website designer & digital marketing specialist
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Full Website Design & Development — Mapping Aminos
Project Description:
Designed and developed a complete WordPress website for Mapping Aminos, a US-based advanced amino acid and research supplement brand specializing in precision-driven scientific research solutions for researchers, laboratories, pharmaceutical innovators and health conscious consumers.
The website required a careful balance between presenting a professional scientific brand identity while remaining compliant with industry regulations around supplement advertising and research product sales.
Key Challenges:
Given the highly regulated nature of the amino acid and research supplement industry, the website had to be built with strict compliance in mind — ensuring all messaging, product descriptions and user flows met industry and legal standards while still being compelling and conversion focused.
What was delivered:
Full WordPress website design and development from scratch
Custom Authorized Research Access Gateway — a gated entry system requiring users to verify they are 21+, acknowledge products are strictly for research purposes, and select their user role (Independent Researcher, Laboratory, Business or Academic Institution) before accessing the site
Complete e-commerce setup for research supplement products
Industry-compliant product copy and messaging aligned with supplement regulations
Educational content section featuring peptide and amino acid research videos for researchers, students and fitness enthusiasts
Certificate of Analysis (COA) documentation integration ensuring products meet strict testing and compliance standards
SEO optimization targeting high intent keywords across amino acids, BCAAs, muscle recovery, sports nutrition and research supplements
Mobile responsive design optimized for all devices
Clean, scientific and trustworthy brand aesthetic tailored to the research and pharmaceutical space
Google Tag Manager integration for tracking and analytics
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Peptide Brand Landing Page, New Beginning Peptides
Designed and developed a high-converting landing page for New Beginning Peptides, a US-based research peptide supplier, as part of a full paid advertising strategy on X (Twitter).
The goal was to create a compliant, educational landing page that would serve as the bridge between cold ad traffic and the main e-commerce website. Given the sensitive nature of the peptide industry and the strict advertising policies on social media platforms, the landing page was strategically positioned as a Peptide Knowledge Hub rather than a direct sales page — allowing the ads to run without risk of being flagged or banned while still driving qualified traffic into the sales funnel.
The page was built around a full funnel strategy:
X Ad (educational copy) → Landing Page (knowledge hub) → Main Website (newbeginningpeps.com (http://newbeginningpeps.com)) → Purchase
What was delivered:
Full landing page concept, copy and design
Industry-compliant messaging tailored specifically to the peptide/research supplement space
Ad-safe educational framing that protects the client's ad account
Seamless funnel flow designed to warm up cold traffic before directing them to the main website
Mobile responsive design optimized for paid traffic
Results so far:
The landing page has been actively running as part of an X Ads campaign generating 13,000+ impressions, 280+ link clicks and a 8.145% CTR, with retargeting campaigns currently in the pipeline to convert existing traffic into sales.
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I designed and developed this WooCommerce website to create a premium shopping experience that reflects the brand's quality while making it easy for customers to browse products and purchase with confidence.
My goal wasn't just to build a beautiful website, it was to create an online store that builds trust from the first visit. I carefully structured the homepage to highlight the brand's credibility, showcase products clearly, and guide visitors naturally toward making a purchase.
The website was built with WordPress, WooCommerce, and Elementor, with a strong focus on clean design, responsive performance, user experience, and conversion.
This project reflects my approach to ecommerce design: combining professional branding, strategic layout, and functionality to create websites that not only look premium but are built to convert visitors into customers.
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Aurex Peptides – WordPress Ecommerce Website:
Aurex Peptides is a startup peptide brand that needed a professional online presence to establish credibility and support business growth. I designed and developed a custom WordPress website tailored specifically for the peptide industry, creating a clean, responsive, and easy-to-navigate experience.
The project included a structured product catalog, educational pages, contact functionality, and a streamlined customer journey that helps visitors explore products with confidence.
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