Marina Loseva
Digital Product Designer · Rive animations 💻⚡
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Why do most AI-generated designs feel technically perfect, yet emotionally empty?
Because execution has become cheap — but human strategic judgment is what actually converts.
For the #envatochallenge, I rebuilt my Senior Product Designer portfolio homepage by merging organic artistic direction with rigid B2B product mechanics.
THE CONCEPT: To resolve the friction between visual aesthetics and functional UX, I combined my analog watercolor textures (from my art project Marina Avdeeva_Artist) with the structural, fluid forms of Zaha Hadid’s architecture.
THE WORKFLOW:
Strategy & Structure:Â Drafted an architectural Markdown prompt to define the content hierarchy and sequence.
Asset Curation: Sourced architectural web templates, UI graphics, and typography from Envato Elements. Selected Blauer Nuue to establish a precision-led SaaS/Fintech tone.
AI Generation + Human Refinement:Â Used Envato GenAI for device mockups, manually replacing raw generated backgrounds with custom-curated textures.
Human Direction:Â Overrode generic AI layout tropes to engineer a 7-phase Engagement Framework focused on user retention and enterprise value.
AI delivers execution speed. Human taste gives the work its purpose.
Built with Envato. Designed in Figma.
#envatochallenge #HumanByDesign #UIUX #ProductDesign #B2BDesign #Envato #DesignSystem #FintechDesign
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