Hair Perfume Packaging Design for LOBIE ✶
A soft, sensual visual direction inspired by the soft, floral notes of sweet pea, built around texture, light, and quiet luxury. The goal was to reflect the feeling of scent, subtle, intimate, and lingering.
All mockups were created using Flora AI.
Open to similar projects ✷
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MAKE GOOD® is a sustainable footwear brand making shoes from plants (yes, mushrooms included). It’s one of my favourite projects to date.
I developed the Shopify store and co-designed the website in collaboration with PRETTY–SOON®.
A key part of the project was building a repeatable landing page system for school collaborations. These pages followed a consistent structure, separate from the main store, so inventory stayed isolated and school partners got their own tailored experience.
I also set up and managed the presale flow, ensuring a smooth launch and a clear customer journey.
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Lobie is a haircare brand focused on textured hair, with a strong emphasis on elegance and premium quality. I designed and developed their e-commerce website for launch on Shopify, translating their refined brand identity into a smooth, high-converting online experience. Beyond the launch, I also handled warehouse integration and continue to provide ongoing support to ensure everything runs flawlessly.
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I was responsible for bringing the visual identity of NonNormal Ventures to life on the web. The goal was to translate their rebellious, bold spirit into a smooth, engaging user experience. We fused fluid animations with a raw, grunge-inspired aesthetic, capturing the energy of the brand while keeping it irresistibly polished. The result is a site that mirrors their mission: building boundary-breaking brands from concept to market, with just the right dose of chaos and class.
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I partnered with Airbox Fulfilment to redesign their website, giving it a modern, professional look that highlights their features, services, and global reach. A key focus was working closely with their SEO team to ensure a smooth transition from the old site without compromising search performance. I also developed a custom job listings page that can be easily updated by their HR manager, and provided tailored tutorials to make future updates simple and stress-free. :