HuesPet: Branding & illustration for a pet care experience
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Design, layout, and illustration of "Ven, yo te cuento", an educational guide on sexuality for children, written by Ana María Arellano. The project had several important requirements to consider: the target audience would be families with children between the ages of 4 and 12. The booklet was intended primarily for digital use and screen viewing, but families would also have the option to print it at home. To meet these needs, I proposed friendly, childlike illustrations that were clear, respectful, and inclusive, showcasing a diverse range of characters. A vibrant color palette was designed to stand out on screens, while also complemented by black-and-white elements and generous white space to help minimize ink usage when printed at home.
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Little Moments: Illustrated postcards for everyday emotions
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Bloom Planners: Illustrated planners for self-care and everyday rituals