Marcel Longin
AI & B2B SaaS Strategist I B2B models & AI integrations
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Strategic Mentorship & Sparring for C-Level Executives
In this role, I serve as a dedicated sparring partner for CEOs, CPOs, and Founders navigating the complexities of digital transformation, AI integration, and XaaS business models. I provide a "safe space" for high-level decision-makers to pressure-test their strategies before execution.
Core Advisory Areas:
AI Adoption for Leaders: Demystifying AI to help executives identify high-impact use cases and avoid costly implementation traps.
Product-Led Growth (PLG) Leadership: Mentoring product leaders on how to transition from feature-factories to outcome-driven organizations.
Strategic Decision Support: Providing an unbiased second opinion on product roadmaps, pricing pivots (XaaS), and organizational restructuring.
Bridging the Gap: Helping CEOs communicate complex technical visions to boards, investors, and internal teams.
My Approach: > I combine deep industrial experience with modern tech-fluency to offer actionable, no-nonsense mentorship that focuses on long-term enterprise value and sustainable MRR growth.
Format: 1-on-1 Sessions | Fractional Advisory | Leadership Workshops
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XaaS Transformation Framework: Scaling Recurring Revenue
This portfolio piece highlights my proprietary "XaaS Flywheel" methodology, developed to help traditional B2B and industrial companies transition from one-off sales to scalable, recurring revenue models (Everything-as-a-Service).
The framework breaks down complex transformations into four de-risked phases:
Discovery (Strategy & Market): Identifying high-margin service potentials by analyzing customer data and core needs.
Concept (Finance & Sales): Designing profitable pricing models and cross-departmental business cases.
Validation (Operations & Ecosystem): Executing lean market tests (pilot customers) to minimize operational risk before a full rollout.
Implementation (IT, Funding & Data): Orchestrating IT infrastructure and data flow to create a self-learning, automated service system.
My Role: Fractional CPO & Lead Strategist
Core Value: Providing a secure, actionable blueprint for predictable MRR growth in traditional B2B sectors.
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