Sal
Video Editor | Sosial Media Video | Brand Content
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Malam Tahun Baru is a short film project that I created and was screened at the Borneo Film Festival. In this project, I worked as both the Director and Video Editor, taking responsibility for the entire creative process from pre-production to post-production.
As the Director, I developed the story concept, planned the shots, directed the cast, and ensured that the film's message and emotions were effectively conveyed to the audience. As the Video Editor, I managed the complete post-production workflow, including story sequencing, video editing, transitions, audio synchronization, color grading, and final delivery.
The film focuses on emotional storytelling through a cinematic visual approach. This project demonstrates my ability to manage a film production from initial planning to final completion while maintaining strong visual quality and compelling narrative storytelling throughout every scene.
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Created and edited social media video content for Prada Expreso, a coffee shop in Indonesia. Responsible for filming, shot composition, video editing, color grading, and producing engaging short-form content optimized for Instagram Reels and other social media platforms. The content was designed to showcase the café atmosphere, coffee products, and customer experience.
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Filmed and edited promotional video content for Koffiesome, a coffee brand based in Yogyakarta, Indonesia. Responsible for planning shots, capturing cinematic footage, editing videos, color grading, audio synchronization, and delivering engaging content for social media and marketing purposes.
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As a Video Editor at Aidu Creative, I contributed to the production of promotional content for Young Living products. My responsibilities included video editing, footage selection, color grading, audio enhancement, and final delivery optimization for digital marketing and social media platforms. This project demonstrates my ability to create engaging brand-focused content that effectively communicates product value and strengthens audience engagement.
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