Mahnoor Shahid
Premium Logo & Brand Identity Designer
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Logo Concept: The logo features a minimalist Four-Pointed Star, symbolizing the "radiance" and "sparkle" of the fragrance. I chose a clean, high-contrast Serif font to represent the brand's premium positioning.
Visual Identity: I utilized a Gold & Obsidian Black color palette to evoke a sense of mystery and luxury.
Packaging & Art Direction: I designed cinematic 3D mockups, placing the bottle in various atmospheric settings—from soft floral arrangements to dramatic, high-contrast lighting—to showcase the brand's versatility.
Typography: The inclusion of "Paris" in a modern Sans-Serif font adds a layer of international prestige and heritage to the brand.
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The goal of this project was to create a vibrant, refreshing, and modern marketing poster for a high-end Matcha brand. I focused on "Zen" aesthetics and organic textures to highlight the purity of the product.
Design Elements:
Visual Composition: I used a dynamic milk-and-matcha splash effect to create energy and movement, making the drink look appetizing and fresh.
Color Palette: A deep, textured Forest Green background was chosen to make the bright lime-green of the Matcha and the white of the milk "pop."
Typography: I used a sophisticated Serif font for the main title to evoke a sense of luxury, paired with a clean Sans-Serif for the call-to-action to maintain a modern balance.
Key Props: Included high-quality elements like the traditional bamboo whisk bowl and ice cubes to emphasize the "freshly brewed" and authentic nature of the drink.
Goal:
To design a social media-ready poster that captures the viewer's attention instantly while communicating health, energy, and premium quality.
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LUNA is a premium organic skincare brand focused on nighttime skin recovery and natural radiance. The goal was to create a visual identity that feels calm, earthy, and high-end.
My Work Process:
Logo Design: I designed a unique logo combining a realistic moon texture with organic leaf elements to represent the "Nature meets Night" concept.
Color Palette: I curated a sophisticated palette of Sage Green, Taupe Brown, and Warm Beige to evoke a sense of purity and luxury.
Packaging & Mockup: I applied the branding to a professional skincare serum bottle, ensuring a clean hierarchy where the brand name and product benefits are easily readable for the consumer.
Typography: Selected a minimalist sans-serif font to maintain a modern and professional aesthetic throughout the branding.
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I designed a premium brand identity for 'Velvet Coffee', a boutique cafe. This project includes a custom logo design, a warm earthy color palette, and a realistic product mockup to showcase the brand's cozy aesthetic.
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