Lydia Ekeroth
Brand Identity and Visual Design
In The City
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Custom logotype for a fun upcoming project!
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CEA leader AmHydro partnered with AgTech startup Ryzee to launch OnSite and the Growers Portal, all-in-one tools for optimizing farm operations.
These platforms use hardware and software to automate tasks, track operations, and improve crop planning for CEA farmers. OnSite debuted at Indoor AgCon 2024, and is currently in pre-launch beta testing. Alongside the AmHydro and Ryzee teams, we produced the brand identity, marketing assets, and product design.
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Identity design work for San Diego County Bike Coalition. (www.sdbikecoalition.org (http://www.sdbikecoalition.org)) We worked together to refresh The Coalition’s decades-old identity with a modern, vibrant, and flexible visual system - refining the original half-sprocket logo, introducing a fresh color palette and type system, and creating a clear style guide and accessible brand kit.
The refresh honors the organization’s legacy while giving them the tools to continue to organize and advocate for a more bike-friendly San Diego! The folks at the Coalition were a pleasure to work with, and it was a privilege to play a small role in working towards transit equity and safe streets in San Diego.
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