Lydia Ekeroth
Brand Identity and Visual Design
New to Contra
Lydia is ready for their next project!
Custom logotype for a fun upcoming project!
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CEA leader AmHydro partnered with AgTech startup Ryzee to launch OnSite and the Growers Portal, all-in-one tools for optimizing farm operations.
These platforms use hardware and software to automate tasks, track operations, and improve crop planning for CEA farmers. OnSite debuted at Indoor AgCon 2024, and is currently in pre-launch beta testing. Alongside the AmHydro and Ryzee teams, we produced the brand identity, marketing assets, and product design.
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Identity design work for San Diego County Bike Coalition. (www.sdbikecoalition.org (http://www.sdbikecoalition.org)) We worked together to refresh The Coalition’s decades-old identity with a modern, vibrant, and flexible visual system - refining the original half-sprocket logo, introducing a fresh color palette and type system, and creating a clear style guide and accessible brand kit.
The refresh honors the organization’s legacy while giving them the tools to continue to organize and advocate for a more bike-friendly San Diego! The folks at the Coalition were a pleasure to work with, and it was a privilege to play a small role in working towards transit equity and safe streets in San Diego.
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Chain Corner Store is a modern, pay-what-you-can corner store offering high-quality, vegan essentials across pantry, snack, beverage, wellness, household, and pet categories.
With a minimalist, utilitarian design and a commitment to local and sustainable sourcing, Chain disrupts traditional supply chains to foster a closer connection between producers and consumers. By emphasizing accessibility, transparency, and thoughtful design, Chain is redefining the role of the corner store in building stronger, more equitable communities.
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Something tasty coming soon! 🌶️
Hot Hot is a premium, plant based hot sauce brand bringing global heat to the everyday table. Each sauce is crafted from quality, all-natural ingredients sourced sustainably and respectfully from around the world. Hot Hot celebrates the beauty of bold flavor in a variety of all-purpose blends, beginning with a fruity Salsa Macha as an initial product offering.
The visual language and the brand shades of crimson, burgundy and deep red, are selected to reference and celebrate the beauty and diversity of the chile pepper.
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