pro
Lucila Zakowicz
Brand voice for people who hate boring content.
New to Contra
Lucila is ready for their next project!
Content writing for a perfumery brand about incense, rituals and a new perception of time.
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An editorial reflection on scent, beauty, and the quiet pressure to become more acceptable. The piece moves between personal insight and cultural observation to question the standards that shape how beauty is perceived and performed.
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A-typical photoshooting.
A visual project inspired by four scents, each represented by a different body. Using macro photography, the shoot explored scent through shapes, forms, and textures, revealing the subtle similarities between the body and the natural world. Rather than illustrating fragrance literally, it approached perfume as something embodied — organic, tactile, and deeply felt.
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Atypical - The Atlas. A monthly Ebook.
A slow practice: one ingredient per month—its aromatic profile, traditional uses, and new ways to meet it through story, ritual, and form
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Atypical began as a natural perfumery brand, creating custom-made fragrances with natural ingredients and challenging the conventions of the perfume industry one blend at a time. Today, it has expanded into a broader sensory practice through workshops, writing, and creative projects shaped by scent.
Creative direction, photoshoot, and website copy
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