In an era where connections and relationships drive consumer choices, cultivating loyal brand communities has emerged as a critical strategy.
Successful strategic brand partnerships culminate in aligning goals, managing relationships, mitigating risks, crafting effective communication, and embracing …
For artists looking to make a new profound impact and leverage fanbase activity, consider rebranding an essential tool to remain relevant and adapt to the dyna…
Challenger brands boldly disrupt established markets by offering unique value propositions and targeting niche markets, challenging consumer perceptions and re…
How do you effectively capture consumers' attention in this fast-paced and crowded world of branding? Enter the new trend that’s taking the industry by storm: …
Kept promises build trust. Strong brands have built up that trust with their customers.
Marketing Table Talk series: Join host Lisa Perry & guest Cain Castor to uncover the power of lean marketing, for startups & cost-conscious entrepreneurs.
Executive Table Talk: How To Build A Culture Of Innovation. To view the entire livestream event: https://www.youtube.com/live/oaPPwLGqC1M?si=sEp3w4QCE7ujOF88
Executive Table Talk: Set Goals & Deadlines During Summer. To view the entire livestream event: https://www.youtube.com/live/8nst1ZvOzdk?si=g-6N0IwlYFkUHS3c
Welcome to our enlightening panel discussion on email marketing, titled 'Old Dogs/New Tricks - Breathing New Life into E-Mail Marketing.'
Executive Table Talk series: How To Manage Business Relationship. To view the entire livestream event: https://www.youtube.com/live/NCHRlV4H6m8?si=2FhGBFEWGr7Sj
Discover How Artificial Intelligence (AI) Will Transform Management. View entire livestream event: https://www.youtube.com/live/xJxRPk8r7Ps?si=nXMT3rWUax0iW17h
Executive Table Talk series: Discover How to make friends at work. To view the entire livestream event: https://www.youtube.com/live/RXhv9GX8kWg?si=dQxrgat_QcZz
Marketing Table Talk series: Join host Lisa Perry and guest Jeff Werderman, as they delve into the strategies behind thriving and engaged brand communities.
Marketing Table Talk series: Join host Lisa Perry & guest Christine Holland Carvalho as they discuss the strategies of powerful brand partnerships.
In this episode of In the Now, Lisa Perry, a brand executive & David Reske, CEO of Nowspeed discuss developing brands that emotionally connect with its audienc…
Connect with host Kathryn Marshburn and guest Lisa Perry where we delve into the art of transforming an artist's brand for maximum impact.
Marketing Table Talk series: Join host Lisa Perry and guest Anand Sankaranarayanan, as they discuss how challenger brands go up against brand giants.
Executive Table Talk series: Discover What AI Means For The Future Of Work. To view the entire livestream event: https://www.youtube.com/watch?v=stwwgPBh7qY
Executive Table Talk series: How To Improve Talent Acquisition. To view the entire livestream event: https://www.youtube.com/watch?v=-9fGQpPtoBM
Executive Table Talk series: How To Manage Change In An Organization. To view the entire livestream event: https://www.youtube.com/watch?v=yvpYtLsNOe8
Unlocking the Secrets to Building a Successful Brand: Key Insights and Strategies with Lisa Perry
Successful brands understand the value of great brand messaging. Brand messaging shapes perceptions of potential customers to choose your brand over competitor…
Marketing Table Talk series: Join host Lisa Perry and a panel of experts to explore top digital trends & strategies for brand success.
A brand architecture strategy organizes brands into groups or hierarchical levels, which are interlinked to showcase the relationship between them. It can help…
Executive Table Talk series: What Automation Means For The Future Of Work. To view the entire livestream event: https://www.youtube.com/watch?v=gZlUPP_
If you don’t know how your brand solves your customers’ problems, then they’ll move on to a brand that does.
Executive Table Talk series: How To Improve Business Etiquette. To view the entire livestream event: https://www.youtube.com/watch?v=8VLSu2OsyX8
Why do people buy your products? Is it your features and benefits? No. Is it your quality or customer service? No. It’s because of the value you deliver to the…
Executive Table Talk series: How To Tell An Employee They're Underperforming. To view the entire livestream event: https://www.youtube.com/watch?v=OU
How To Develop A Brand Strategy: A Step-By-Step Guide - by Perry, Lisa. Available now on Amazon.
Executive Table Talk series: Identifying Company's Target Audience. To view the entire liveevent: https://www.youtube.com/watch?v=2s17nRQ1x8M
Your toaster finally bit the dust. You have a few minutes during lunch to pop online and find a replacement. Ugh, there are too many choices to consider. Which…
Executive Table Talk series: The Importance Of Sustainable Business Practices. To view the entire livestream event: https://www.youtube.com/watch?v=I0K
Branding is a big part of your company’s success, just as important as your company’s financial success. Building a great brand involves creating strong emotio…
Executive Table Talk series: Influencing Key Stakeholders. To view the entire livestream event: https://www.youtube.com/watch?v=KNsuBod55YI&t=1s
Marketers today must stay ahead of the curve, to stay relevant with their audience. Here are five marketing trends to incorporate into your strategies.
Executive Table Talk series: How To Stay Current with Trends As A Busy Executive. To view the entire livestream event: https://www.youtube.com/watch?v=TRNccVlp
Are you interested in increasing your conversions? Market segmentation is an effective way to do this by delivering the right products to the right customer se…
Executive Table Talk series: How To Create & Deliver A Persuasive Presentation. To view the entire livestream event: https://www.youtube.com/watch?v=B69AKcA
Digital technologies have transformed how brands operate and interact with customers. Brands that navigate the digital landscape successfully can reach a wider…
Executive Table Talk series: How To Build A Working Team. To view the entire livestream event: https://www.youtube.com/live/jPygth_EAms?feature=share
We all have a story to tell. Great stories can connect with audiences on a deeper, more memorable level. Here are five ways storytelling can inspire emotions.
Executive Table Talk series: How To Present Updates To C-Suite Members. To view the entire livestream event: https://www.youtube.com/watch?v=BRiwGf8O36w
Check out the 2023 LinkedIn’s Jobs on the Rise list revealing the 25 fastest-growing job titles over the past five years that just came out.
Executive Table Talk series: How To Create A Healthy Work Environment. To view the entire livestream event: https://www.youtube.com/clip/UgkxIeapsGSxoEU2tPxs
Building brand loyalty can be complex, but there are several strategies that you can use to encourage customers to form a strong connection with your brand.
Executive Table Talk series: How To Set Up A Proper Budget. To view the entire livestream event: https://www.youtube.com/watch?v=SHtwbWVji80&t=1s
During a crisis situation, people need a simple plan of action that is easily understood and can be put in place quickly. I’ve found that successful crisis com…
Executive Table Talk series: How To Delegate While Remaining Accountable. To view the entire livestream event: https://www.youtube.com/watch?v=O0deN2kec68
People buy emotionally, even if they don’t realize it, and then justify their decision rationally. In fact, 50% of brand experiences are based on emotions.Crea…
Now is the time to consider sonic branding for your brand strategy. Music, jingles, voice, and melodies are all great ways to enhance your customer’s experienc…
Executive Table Talk series: How To Share Difficult News With Employees. To view the entire livestream event: https://www.youtube.com/watch?v=uB46KVFDH_Q&t=2s
Early in my career, I worked for The Disney Channel, part of which included managing events where Disney character assets were constantly being requested. As I…
Executive Table Talk series: Recovering From A Failure On The Job. To view the entire livestream event: https://www.youtube.com/watch?v=FmKrkvHMgYM&t=1s
Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are five pillars: purpose, positioning, perception, personality,…
Executive Table Talk series: What Book Every Professional Should Read This Year. To view the entire livestream event: https://www.youtube.com/watch?v=y_xy7Mm
Enjoy this podcast with Lisa Perry, brand strategist and global marketer with 18 years of executive level, hands-on, and consumer brand marketing experience wo…
Executive Table Talk series: Defining Good Professional Presence. To view the full livestream event: https://www.youtube.com/watch?v=r5wC2ISZEU0&t=1s
A leader inspires and motivates others to do and be better. It’s about being a servant leader who focuses on the growth and well-being of others, regardless of…
Executive Table Talk series: Handling Difficult Customers. To view the entire livestream event: https://www.youtube.com/watch?v=gEwCvfjYXWU
Do you remember your first space experience? I had many growing up. My first was seeing the Star Wars movie. It was a pop-culture juggernaut. We stood in line …
Executive Table Talk series: What Was The Biggest Career Move You Ever Made? To view the entire livestream event: https://www.youtube.com/watch?v=gEwCvfjYXWU
Join JT O’Donnell with special guest Lisa Perry to discuss Marketing Strategy and why yours may be failing.
Executive Table Talk series: What's The #1 Skill You Need To See In Every Employee That Works For You? To view the entire livestream event: https://www.youtube
Lisa Perry asks what makes a company want to choose you? It comes down to your brand & what makes customers choose your brand over a competitor's.
Executive Table Talk series: What Single Word Defines Your Professional Development Focus in 2023? To view the entire livestream event: https://contra.com/p/E7P
Companies that tap into emotional connections with their customers benefit from greater loyalty & ROI. This emotional connection starts with your brand essence.
Executive Table Talk series: New Year's Resolutions Executives Should Make in 2023. To view the entire livestream event: https://www.youtube.com/watch?v=fNqNEI
When someone has a great personality we are drawn to them. Brands, have personality traits that help make them relatable, mirroring characteristics you value.
Executive Table Talk series: How To Stay Relevant in Your Career or Industry. To view the entire live stream event: https://www.youtube.com/watch?v=Opc2eEkE43Q
The metaverse is coming. Are you prepared? If you are struggling to understand what the metaverse is, why it matters, and if you should pay attention to it, yo…
Executive Table Talk series: #1 Mistake Executives Make When Hiring Talent. To view the entire livestream event: https://www.youtube.com/watch?v=YLC5OC2gbR4
Early in my career, I worked for a large consumer packaged goods company that was not known for innovation. To turn this around, I was a part of an innovation …
Executive Table Talk series: How To Motivate Employees During An Economic Downturn. To view the entire livestream event: https://www.youtube.com/watch?v=tHlr4T
Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecti…
Executive Table Talk series: Performance Reviews Do's & Don'ts. To view the entire livestream event: https://www.youtube.com/watch?v=CQyuE3_lbJ8
If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be effective, consumers need to understand much more about your …
Executive Table Talk series: Technology Every Executive Needs To Know How To Use Right Now. To view the entire livestream event: https://www.youtube.com/watch?
Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The phrase “I’m Lovin’ It” evokes the golden arches and…
Executive Table Talk series: Skills Executives Need To Succeed In Today's Hybrid Workplace. To view the entire livestream event: https://www.youtube.com/watch?
$37 billion is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t interested …
Executive Table Talk series: How To Foster An Inclusive Workplace. To view the entire livestream event: https://www.youtube.com/watch?v=WA694XCkIKA
Ready to explore the trends disrupting consumer branding? Before we dive in, one thing is clear, branding is more important than ever before, ensuring you stan…
Companies strive for a strong brand with loyal customers, high revenue, and increased market share.
You’ve probably heard the saying, “When you speak to everyone, you speak to no one.” It seems logical to want to sell to as many customers as possible. Well, I…
As we experienced this last year, disruption happens when we least expect it. A business that has an eye toward the future can better handle these types of dis…
I’m going to show you my 4-step method for developing your brand values and 12 ways on how brand values positively impact your brand.
Brand values get at the heart of what your company stands for. It is the core of your brand strategy (along with your brand purpose, vision & mission) and help…
Developing your brand purpose should be the first step you take in your overall brand strategy. The process should be led by your brand/marketing department an…
Why is a purpose-driven brand important? Simply stated, it’s what consumers want! Conscientious consumers are on the rise and brands with a purpose are winning.
Let’s get at the heart of your brand. Does your brand have a vision, mission, brand purpose, and values? What does your company stand for? Questions like these…
Let’s learn what a brand is and how it can help your business.
It’s that time of year again. Time to develop your annual marketing plan.
Innovation is vital to an organization’s success to boost productivity, growth, and profitability. Innovation doesn’t have to be life-changing ideas; it can be…
Companies that are viable, sustainable, and successful are ones that look at marketing as a business department driving revenue and impacting the bottom line v…
Great news, you can say no without giving up your career aspirations!
I grew up as a “latchkey” kid with both parents working. My routine involved walking home from school alone, letting myself into my house with my “key,” and ta…
