I design signs that have to work quickly, whether they’re directional, promotional, seasonal, or meant to stop someone in their tracks. These pieces combine bold imagery, clear hierarchy, readable type, and strong branding so the message is easy to understand from a distance. From garden centers to retail spaces and event environments, I love turning practical signage into something people actually notice.
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I love projects like this because they combine design, information, and storytelling. This multi-page fall newsletter was created for direct mail and included promotions, events, educational content, seasonal features, and community updates. My goal was to keep it bright, inviting, and easy to navigate while giving every section its own visual space.
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A selection of promotional email campaigns created to support seasonal sales, events, products, and customer engagement. Each eblast is designed with strong visual hierarchy, clear calls to action, and brand-consistent graphics that help guide readers quickly from message to action.
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A selection of promotional postcards created for retail and service-based businesses. Each piece was designed to balance strong visuals, clear offers, and easy-to-scan information while staying consistent with the client’s brand. These projects highlight my experience creating direct-mail pieces that are both visually engaging and built to communicate quickly.
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