Dashboard
A live marketing performance dashboard covering revenue, sessions, conversion rate, channel contribution, paid media deep-dive, email performance, customer retention, and cohort analysis — built for e-commerce and DTC brands running Meta, Google, and email.
Mock Report
A monthly written performance report for a skincare brand covering executive KPIs, channel-level spend and ROAS, retention metrics, cohort analysis, and five prioritised recommendations — each tied directly to a metric in the data.