Maintain a science-informed language while injecting natural enthusiasm for an extremely important topic... that some people may approach hesitantly.

Develop and use a distinctive brand voice, combining serious salesmanship with a fun brand image to always speak to their target customer.

Two creative Jamaican cousins wanted help crafting authentic and brand-defining text to help spread the word about (and sell!) their unique resort-wear.

Brief: Fold the luxury world experience of buying, selling, and chartering private superyachts neatly into a website's copy.

The challenge here was creating copy with a very individual voice. The owner is a strong woman, and it was imperative to get her tone exact while nailing SEO.