Published to Elephant Journal

Published to Resources to Recover (rtor)

Published to Psychreg

I used uplifting language to reflect the confidence-boosting intentions of the lipstick. I also made sure to highlight the benefits and included a photo.

A-1 Automotive Company is a fictional company for the purpose of this spec ad. I chose urgent yet fascinating wording to grab customers’ attention.

I chose an urgent yet fun, cheeky tone for the copy, which is accompanied by images that represent the target audience. *fictional event, real company*

Small Comforts is a fictional company for the purpose of this spec ad. The designer and I chose soft, comforting imagery and wording to appeal to new parents.