David Caraballo
Web, Ads & Automation
New to Contra
David is ready for their next project!
Zeekken is a personal brand built from curiosity, emotion, and the need to create with meaning.
It represents the desire to explore ideas deeply, to do things differently, and to connect with people through visual expression.
This project translates that mindset into a complete visual identity system, where every element has intention:
from the symbol and its geometric construction, to the color palette, typography, and applications.
Zeekken communicates through design, animation, illustration, photography, and experimentation.
It’s not just a logo — it’s a space to express emotions, tell stories, and turn ideas into tangible pieces.
Scope: Personal Branding · Visual Identity · Symbol Design · Typography · Applications
👉 View the full case study on Behance
👉 Or connect with me on LinkedIn
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This project is a strategic brand analysis developed for Mattelsa, focused on understanding the real tension between price, quality, and durability in fast fashion.
Through global and local research, social listening, and user insights, we identified a clear frustration among young consumers (18–30):
cheap clothes wear out fast, and expensive ones don’t always guarantee quality.
The insight revealed a gap between what brands promise and what users actually experience. From this, we defined the core problem, target audience, and strategic objective, positioning Mattelsa as a brand that doesn’t just sell fashion, but co-creates durable, authentic products with its community.
This case highlights how research-driven branding can guide meaningful strategic decisions.
👉 View the full case study on Behance
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Web Design 2025 — Immigration Latam
This project focused on building a conversion-oriented digital experience for Immigration Latam, combining branding, web design, and automation into a single scalable system.
The goal was to create a website that not only looks professional, but also communicates trust, clarity, and global reach, key factors in the immigration and legal services industry.
The solution integrates digital branding, Webflow development, information architecture, and automation, designed to support long-term growth and lead generation.
Role: Digital Branding · Web Design · Webflow · Architecture · Automation
Project developed with Latin Koda.
👉 View the full project on Behance
👉 Or connect with me on LinkedIn
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Catering that sells itself
Conversion Landing Page for Home Burgers
This project began as a final assignment for a Branding course, but quickly became an exploration of how branding and UX/UI intersect to drive real business results.
The challenge was to rethink Home Burgers’ catering service, which wasn’t fully aligned with the strength of the brand or the experience they already deliver offline. I focused on how users make decisions when hiring catering services, what builds trust, and how to reduce friction during the conversion process.
The result was a conversion-focused landing page prototype in Figma, designed with a clear value proposition, strong visual hierarchy, and copywriting tailored to real event scenarios.
👉 View the full case study on Behance
👉 Or connect with me on LinkedIn
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