Phong Lam
Founder at PSTUDIO, 2D Animated Explainer Video Studio.
New to Contra
Phong is ready for their next project!
Explainer Videos for SaaS & Tech
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65
Explainer Videos for Healthcare & MedTech
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47
Explainer Videos for Industrial & Engineering
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62
Most explainer videos get this wrong.
They focus on animation first.
But after 5+ years of producing videos for SaaS and tech companies, I’ve learned something simple:
Great explainer videos usually come down to 3 things.
1. Precise
Get the message right first. Right audience. Right context.
If the message is wrong, no amount of animation will save it.
2. Agile
Speed is no longer a bonus. It’s a requirement.
In SaaS, if your video takes 2 months, the product might already be different.
3. Elegant
Design and motion that capture attention and hold it long enough for the message to land.
Simple framework.
But it’s exactly how we approach every project at PSTUDIO.
Curious - what’s the worst explainer video mistake you’ve seen?
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97