Kyris Leung
Product Designer & Strategist | Ex-Architect
Ready for work
Kyris is ready for their next project!
From Failed Concept to Strategic Pivot: Experimentation-Led Product Design
Solo-designed Toy Finder, pivoting from a failed toy rotation app to address parental decision fatigue through AI-enhanced research and rapid prototyping.
⭐ Challenge
Parents spend hours overwhelmed by endless toy choices. Initial concept assumed organisation was the problem, research revealed selection overwhelm was the real pain point.
⭐ Approach
- AI-enhanced user research & validation testing with Maze
- Pivoted strategy based on user feedback
- Designed 3tier trust system (Expert/Parent/Award recommendations)
- Used Framer AI for rapid wireframing
- Built responsive prototype ready for validation
⭐ Impact
60% faster design process through AI tools. Successfully pivoted from failed concept to testable prototype using experimentation-led methodology.
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Landing Page Design That Drove 2,000+ Bi-Weekly Downloads
Designed an interactive landing page for Kash Karnival, the world's first fully licensed real-money skill gaming app, to boost game downloads through engaging user experiences.
⭐Challenge
Increase game downloads by making it easy for players to preview games, understand gameplay, and take action, all from the landing page.
⭐ Approach
- Led UI and interaction design with card sliding, expanding game cards, and collapsible FAQs
- Collaborated with marketing team to align design with conversion goals
- Built prototypes for CEO and developer presentations
- Designed responsive interface optimized for engagement
⭐Impact
2,000+ bi-weekly download increase, significantly boosting user engagement and conversions.
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Navigation System Design: Research-Driven UX for Complex Service Offerings
Designed a comprehensive navigation system for Brainmates that transforms how users discover and engage with their product management services.
⭐ Challenge
Create an intuitive navigation structure that guides users effortlessly through multiple service offerings without overwhelming them.
⭐ Approach
- Conducted competitor analysis and trend research to inform design decisions
- Designed structured top/bottom navigation with smart dropdown menus
- Created fluid microinteractions and responsive states for intuitive feedback
- Integrated components into the evolving design system
⭐ Impact
Faster site navigation, clearer service understanding at-a-glance, and an enhanced "Contact Us" experience with intuitive hover effects that increased user confidence.
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Website Redesign for Australia's Leading Product Management Consultancy
Redesigned Brainmates' website to solve a critical problem: complex messaging that prevented potential clients from understanding their services.
🎨The Challenge
Brainmates offers sophisticated product management consulting, training, and capability building but their website failed to communicate these clearly.
🔧My Approach
- Refined visual hierarchy to simplify complex info
- Enhanced UI clarity and interactive flow
- Iterated based on client feedback, launching a second version with simplified messaging and cohesive design
⭐The Impact
Transformed complex professional services into accessible content that helps clients quickly understand value and take action.
🔗 Live redesign here (https://kyris.framer.website/portfolio/iterative-message-optimisation)
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