Khan Boris
B2B Fintech Copywriter turning complex finance into clarity.
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PayDunya Cross-Border Payments Strategy: Simplifying Global Transactions for African Businesses
B2B Fintech Content Strategy | Product Marketing Case Study
African businesses are becoming increasingly connected to global markets, but many still face challenges when sending and receiving international payments.
Slow transfers, expensive fees, and complicated payment systems create friction for businesses trying to scale beyond borders.
This case study explores how a fintech brand can position itself as the simple, secure, and reliable solution for modern African businesses.
The Business Challenge:
Many SMEs, online businesses, freelancers, and international traders struggle with:
• Delayed cross-border payments
• High transaction costs
• Limited access to global financial tools
• Complex banking processes
These problems slow down business growth and prevent companies from operating efficiently.
Strategic Solution:
The goal is not just to promote a payment platform.
The goal is to communicate a business advantage:
"Helping African businesses move money faster, safer, and with fewer barriers."
By focusing on real business outcomes, fintech products become easier to understand and trust.
Content Strategy Approach:
I developed a B2B content strategy built around education, trust, and conversion.
Core Messaging:
PayDunya helps businesses:
• Send and receive payments globally
• Reduce payment friction
• Improve financial operations
• Expand into new markets
Sample LinkedIn Content:
African businesses do not just need payment tools.
They need financial infrastructure that helps them grow.
The future of African commerce depends on faster payments, lower barriers, and simpler ways to connect businesses across borders.
Marketing Insight:
Great fintech marketing does not explain technology first.
It starts with the business problem.
The best financial products win by showing customers:
More speed.
Less friction.
More opportunities.
Skills Demonstrated:
B2B Copywriting
Fintech Content Strategy
Product Positioning
Customer Research
LinkedIn Content Writing
SaaS Marketing
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MTN MoMo Merchant Retention Strategy: Turning Daily Friction Into Business Growth
B2B Fintech Content Strategy | Product Marketing Case Study
Mobile money adoption is growing rapidly across African markets, but adoption alone does not guarantee active usage.
Many merchants register for digital payment services but continue relying heavily on cash because they believe cash is faster and more familiar.
This creates a hidden growth challenge: how does a fintech brand move users from simply owning an account to making digital payments part of their daily business routine?
The Business Problem:
For small merchants, cash creates daily operational friction:
• Customers struggle to find exact change.
• Merchants spend time counting and managing physical notes.
• Cash handling increases security risks.
• Long payment processes slow down customer flow.
These small problems create a major impact: lost time, slower transactions, and reduced customer satisfaction.
Strategic Solution:
A successful fintech retention strategy must not only promote features — it must connect the product to the merchant’s everyday reality.
The message:
"Your phone is not just a payment tool. It is your faster, safer business system."
Content Strategy Approach:
I created a short-form video concept designed to move merchants from cash dependency to digital payment adoption.
Hook:
"How many hours do you lose every week searching for change?"
The opening focuses on a real merchant pain point instead of starting with product features.
Problem:
The content highlights invisible losses:
• Missing change
• Delayed transactions
• Cash management stress
Solution:
MTN MoMo Merchant becomes positioned as the simple alternative:
• Instant payments
• Exact transaction amounts
• Reduced cash risks
• Faster customer service
Marketing Insight:
The strongest fintech campaigns do not sell technology.
They sell the business outcome:
Less friction.
More speed.
Better daily operations.
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Khan Boris
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MTN MoMo: Retaining Users in a Crowded Mobile Money Market
The Mobile Money Problem:
Too many merchants sign up for MTN MoMo but keep using physical cash because "cash is faster."
Here is the high-retention video script structure I wrote to solve this and drive active user engagement:
[0:00 - 0:05] Hook:
Visual: A busy trader in a market struggling to count dirty notes while a long queue waits.
Audio: "How many hours do you lose every week just looking for change for your customers?"
[0:05 - 0:15] The Pain Point:
Visual: Close-up of fake notes or torn cash being rejected.
Audio: "Torn notes, missing change, and cash handling risks slow down your business growth every single day."
[0:15 - 0:30] The Solution (The Shift):
Visual: The trader smoothly taps their phone; the transaction completes in 2 seconds. The queue moves instantly.
Audio: "With MTN MoMo Merchant, your phone is your secure cash register. Zero missing change. Zero stress. Instant confirmation."
[0:30 - 0:45] Call to Action:
Visual: Text on screen showing the shortcode to dial.
Audio: "Stop counting paper. Start scaling your business. Dial *126# to activate your merchant account today.
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Why Fintech in Africa is Not a Single Market
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