Khaled kanoon
Senior communication consultant for agencies & brands
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Khaled is ready for their next project!
Museum Of The Future Launch Campaign
To celebrate the opening of the "most beautiful building on Earth," we needed a launch moment that felt like it was pulled from the year 2071. I led the end-to-end account management and production for the "Invitation from the future" campaign, which featured Richard Browning in a gravity-defying jet suit delivering "invitations from the future" across Dubai. My role went far beyond standard client servicing; I was the primary point of contact for the technical coordination with the jetpack company (Gravity Industries) and managed the synchronization between the stunt team and the filming production house. By navigating the high-stakes logistics of experimental flight and integrated media production, I ensured the "buzz" translated from a live spectacle into a global viral success.
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Baked in Saudi | First Mills Flour Launch
In a market owned by global giants, the launch of the first 100% Saudi flour brand required a strategic angle that no international competitor could replicate. I initiated the process by identifying the cultural void: while others had the scale, they lacked the "insider" fluency to speak to the nuanced realities of Saudi households. After setting the strategic direction of "Cultural Ownership," I led the lifecycle of the campaign, from inspiring the creative team to translate that logic into a hyper-local narrative to leading the complex production and execution phases. By staying hands-on through every touchpoint and launch detail, I ensured the original strategic vision was never diluted, turning a commodity launch into a high-impact national identity milestone.
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Empty Plates - 1 Billion meal campaign
I led the delivery and rollout of the personalised plates activation as part of the UAE’s Ramadan 1 Billion Meals initiative, designed to transform everyday citizens into active contributors to a national humanitarian effort during the holy month.
My role was to manage the full coordination between government stakeholders, creative teams, production suppliers, and PR partners to execute the activation across multiple locations. The concept involved partially covering thousands of parked car plates across the UAE with messaging that encouraged donations, turning a familiar object into a direct call to action.
The campaign became a key part of the wider initiative, contributing to nationwide awareness and helping drive participation toward achieving the 1 Billion Meals goal.
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Double Moon | UAE Mars Mission
I led the end-to-end delivery of the Double Moon activation, launched to mark the UAE’s Hope Probe arrival to Mars.
Working within a three-week timeline, I managed alignment between government stakeholders, creative teams, and technical suppliers from Europe to bring the concept to life, projecting two hyper-realistic replicas of Mars’ moons into the UAE sky.
Beyond launch, I coordinated closely with PR partners and influencers to ensure the activation gained the visibility and recognition it was designed for, amplifying its reach across media and social platforms.
The result was a worldwide moment that captured public attention and directed audiences to witness the UAE’s historic arrival to Mars and awards from major global creative festivals, including Cannes Lions, D&AD, and The One Show.
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