Kevin White
Websites and business apps for small businesses
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Small Business Website Audit & Improvement Plan This sample shows how I review a small business website and organize practical improvement notes for the business owner. The audit looks at first impression, clear messaging, navigation, trust signals, contact information, and simple conversion improvements. Tools used: web research, business research, Microsoft Excel, and organized reporting.
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Sample business app: BuildFlow Contractor Project Tracker (fictional records, not a client project). A simple project tracker built by KTW AdVentures to show what a custom business app can look like. You can add projects, move each one through Lead, Estimated, In Progress and Completed, filter by status, and see running totals. This is a small demo with sample data; a custom app for your business is built around your own jobs, quotes, invoices or bookings. Tools used: HTML, CSS and JavaScript.
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Sample website: Granite State Tile & Floor (fictional company, not a client project). A tile and flooring installer site built by KTW AdVentures to show what a flooring trade website can look like. It has a clear get-a-quote button, sections for showers and baths, kitchen backsplash, and floors and patios, a project gallery, a three-step how-it-works section, and an FAQ and contact page with a quote form. You can click through the live demo at ktwadventures.com/samples/tile.
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Sample website: Clearwater Plumbing & Heating (fictional company, not a client project). A plumbing and heating site built by KTW AdVentures to show what a service-trade website can look like. It has a simple request-service button, sections for repairs, heating and cooling, and new installs, a three-step how-it-works section, and an FAQ and contact page with a service request form. You can click through the live demo at ktwadventures.com/samples/plumbing.
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