Jyotirmoy Mazumdar - Editor | ContraWork by Jyotirmoy Mazumdar
Jyotirmoy Mazumdar
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Jyotirmoy Mazumdar

Brand Films Directed Like Cinema.

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The Long Run is a film pitch trailer built entirely with generative AI, created to help a client sell a feature film to potential backers and collaborators. The core challenge was consistency: the story's hero truck needed to look and read identically across dozens of AI-generated shots, a problem that breaks most AI video pipelines. Rather than jumping straight into generation, I treated the trailer like a short film: adapting the trailer script from the feature screenplay, designing consistent characters, and building out full storyboards before touching video generation tools like Higgsfield. That upfront process locked the visual language early, kept the truck consistent shot to shot, and meant far fewer wasted generations. The client was thrilled with the final trailer; proof that a filmmaker's process, not just the AI tool, is what makes AI-generated work actually hold together.
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I love how things are evolving with AI. It's now at a point where it can really go and give a tool to people to tell their stories. But what AI can't do is taste. Taste will come from the person, the creator. Here's something I tried with Higgsfield.
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Created this spec ad for Airbnb type hotels. Created using Higgsfield, Soul Cinema, Cinema Studio and Davinci Resolve. AI is a tricky subject. How do we know that the faces it generates are actually AI and not picked up from the internet.
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Made a spec film for an Indian clothing brand, with Indian aesthetics, expressions and framing. Made on Higgsfield Cinema Studio. Did not want a fast film, wanted to see if I could draw out some emotions. Let me know your thoughts.
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