Justina Londero Ponce
Graphic Designer | Branding, Packaging & Editorial Design
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This project consisted of selecting three type families from different typographic classifications and designing a series of compositions to explore their individual characteristics as well as the relationships between them. The project aimed to analyze and understand the formal and structural features that define each type family.
As a final outcome, the project required the development of a poster showcasing one of the selected type families and highlighting its distinctive qualities.
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Exceso de Hambre is an academic project developed in collaboration with three other students, focused on addressing child malnutrition in the city of Santa Fe, Argentina. Through the Design Thinking methodology, the project involved researching the context, indentifying opportunities for intervention, and, with the guidance of Fundación Hoy por Mañana, developing a communication proposal aimed at contribuiting a solution from the field of Visual Communication Design.
Throughout the project, I actively participated in every stage of the design process, including research, problem definition, ideation, concept development, and the production of the final communication pieces.
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Academic editorial design project focused on the development of a typographic catalog. The publication was structured using a grid-based system to organize and compare different typeface families, balancing readability, hierarchy, and visual consistency. The project explores information design, typography, and editorial composition through a clear and systematic layout approach.
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