Juliano Pereira
Media buyer specialist - Meta Ads / Google Ads
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Sergipe, Brazil. Legal Services Lead Generation (Maternity Benefits)
Meta Ads | Messaging Conversations Campaign | Audience Optimisation
Inherited an underperforming campaign generating messaging leads at R$23.23 per conversation with a saturated audience (frequency 2.73). Through audience restructuring and creative mix testing, reduced cost per messaging conversation to R$12.43, a 46% reduction in CPL, while increasing total results and bringing audience frequency down to 1.95.
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Cork, Ireland — Local Business Lead Generation (Self-Run)
Meta Ads | Broad Audience | Lead Form Campaign
Ran a lead generation campaign targeting local businesses in Cork, Ireland. Achieved 14 leads at €4.88 cost per lead with a €0.96 CPC and €7.95 CPM, demonstrating strong efficiency in a competitive B2B local market.
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