Joshua Afolayan
I treat and reconstruct brands- often called a brandologist
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Throughout history, travelers looked to the stars for direction. Today, passengers look to Altis Airways for journeys defined by confidence, precision, and trust.
The Altis symbol is inspired by the timeless role of the guiding star—a universal symbol of navigation, reliability, and aspiration. For centuries, travelers relied on the stars to find their way across unknown territories.
Altis reinterprets this idea for modern aviation, becoming the trusted guide that connects people to destinations with confidence and precision. Rather than representing flight literally, the symbol represents the assurance behind every journey
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The Wellfolk logo brings together the symbolism of a tree, human figures, a subtle healthcare cross, and a connected community into one unified identity.
Every element has been intentionally designed to reinforce the brand's promise: making trusted health knowledge feel more human. The tree reflects growth and lifelong wellbeing, the human figures place people at the center of the experience, the hidden cross introduces healthcare with subtlety and credibility, while the surrounding community represents the collective strength of people learning and growing together.
Rather than relying on predictable medical clichés, the identity creates a distinctive visual language that feels warm, modern, and approachable. It communicates trust without intimidation, authority without complexity, and care without sacrificing clarity.
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The Unfold mark is built from four petal-like forms arranged around a central stem — visually echoing a flower in the process of blooming. This is intentional: love, like a flower, doesn't happen instantly. It opens gradually, layer by layer, revealing more of itself over time.
The symmetry of the petals represents balance and mutual connection between two people. The stem grounds the mark, suggesting growth rooted in something real and stable rather than fleeting attraction:
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