Joshua Martinez
Graphic Designer and Multimedia Specialist
Another ad for EGC (Epic Golf Club) integrating Ai to generate footage and later adding motiong graphics.
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Building a unified world for @epicgolfclub. 🎬✨
As a Multimedia Designer, my goal for this campaign was to create a seamless visual language across all assets. From the static layouts to these dynamic motion pieces, every element must feel intentional and speak to the same high-end audience.
A visual strategy isn't just about one great image; it's about how the entire ecosystem—the rhythm, the motion, the whitespace—works together to tell a premium story.
Excited to see how this visual direction is coming to life for the EGC launch. 🚩💼
#CreativeDirection #MultimediaDesign #VisualIdentity #CampaignStrategy #LuxuryBranding #MotionGraphics #EGC
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Motion is the new story. 🎬✨
When the prompt is ‘Aspirational Luxury’ for Epic Golf Club, a static ad isn't enough. We needed a digital asset that didn't just ask a question, but physically pulled the viewer into that sunrise moment.
As Creative Director, I focused on the pacing: starting with a clear hook, introducing prestige (The Wall Street Journal), and using smooth animation to guide the golfer—and the viewer—towards that elusive first tee. 🚩
Digital campaigns are no longer about views; they’re about immersion. ✍️💼
#CreativeDirector #MotionGraphics #DigitalAdvertising #EGC #LuxuryBranding #MultimediaDesign #VisualStorytelling
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Designing exclusivity. ✒️✨
For the @epicgolfclub campaign, my goal was to develop a Key Visual that felt less like an ad and more like a high-end invitation to a private society.
As a designer, I focused on the tactile elements: the weight of the gold wax seal, the texture of the invitation, and the sleek finish of the membership card. Every pixel is calculated to communicate one thing: unmatched privacy and prestige.
Visual storytelling is about creating a world people want to belong to. 🚩⛳️
#GraphicDesign #CreativeDirection #VisualIdentity #LuxuryBranding #KeyVisual #AdDesign
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