Another ad for EGC (Epic Golf Club) integrating Ai to generate footage and later adding motiong graphics.
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Building a unified world for @epicgolfclub. 🎬✨
As a Multimedia Designer, my goal for this campaign was to create a seamless visual language across all assets. From the static layouts to these dynamic motion pieces, every element must feel intentional and speak to the same high-end audience.
A visual strategy isn't just about one great image; it's about how the entire ecosystem—the rhythm, the motion, the whitespace—works together to tell a premium story.
Excited to see how this visual direction is coming to life for the EGC launch. 🚩💼
#CreativeDirection #MultimediaDesign #VisualIdentity #CampaignStrategy #LuxuryBranding #MotionGraphics #EGC
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Motion is the new story. 🎬✨
When the prompt is ‘Aspirational Luxury’ for Epic Golf Club, a static ad isn't enough. We needed a digital asset that didn't just ask a question, but physically pulled the viewer into that sunrise moment.
As Creative Director, I focused on the pacing: starting with a clear hook, introducing prestige (The Wall Street Journal), and using smooth animation to guide the golfer—and the viewer—towards that elusive first tee. 🚩
Digital campaigns are no longer about views; they’re about immersion. ✍️💼
#CreativeDirector #MotionGraphics #DigitalAdvertising #EGC #LuxuryBranding #MultimediaDesign #VisualStorytelling
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Designing exclusivity. ✒️✨
For the @epicgolfclub campaign, my goal was to develop a Key Visual that felt less like an ad and more like a high-end invitation to a private society.
As a designer, I focused on the tactile elements: the weight of the gold wax seal, the texture of the invitation, and the sleek finish of the membership card. Every pixel is calculated to communicate one thing: unmatched privacy and prestige.
Visual storytelling is about creating a world people want to belong to. 🚩⛳️
#GraphicDesign #CreativeDirection #VisualIdentity #LuxuryBranding #KeyVisual #AdDesign
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Hey everyone! ✨ Just wanted to show off this new asset I 'designed' for a 'client.' I’m absolutely obsessed with the 'premium' vibe we achieved.
My favorite part is how I dared to re-interpret the brand: Why use EGC when we can use ECG stamped on a giant floating ball with physics-defying shadows? It’s what I call 'disruptive design' 🚩⛳️ What do you guys think of this masterpiece?
#GraphicDesign #DesignFail #AIFail #CreativeDirector #JoshMartz #DesignHumor
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Ai powered animation for a marketing agency
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Some more samples of the Monthly Spotlight project I created for 11th Hour Coffee. Highlighting products to be sold online. :
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Video Ad for Gunnar Optiks. Another ad created from still imagery for Gunnar Optiks. I applied chromatic aberration and tilt-shift effects to achieve a luxurious, cinematic look, highlighting the fine details and craftsmanship of their high-quality eyewear.
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Formless Beauty from Jenny Mccarthy needed a tv ad earlier this year. Using still images of their products and some footage of her using them, I created a dynamic and bold ad to showcase the best attributes of the brand.
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Here is one of my latest illustration project. I was assigned to develop a printing file for a Hospitality Manual for a coffee shop in Santa Cruz, 11th Hour Coffee.
I used Adobe Illustrator for creating the vectors and imported them into Adobe Indesign for preparing the printing files.
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Let me brag a little about a animated flyer I created a few months ago for a event of my own. Featuring animated illustrations of regional fauna.
"Club de Garabatos" is a illustration club I created for gathering in local coffee shops and just hang with creative people to do art together and share insights.
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Hello Contra community! Here is my personal reel for 2025 where I share some of the projects I am most proud of.
Let me know what you think. 😊