Jonathan Ramírez
High-End Fashion & Lifestyle Commercial – Grovvy Eyewear.
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Full-Scale 360° Brand Restructuring & Multimedia Production
My role. Lead Multimedia Strategist & Creative Director
Project description. I led a 360° brand restructuring as the strategic lead for all visual and digital assets. I transformed the client's digital presence from the ground up, ensuring a cohesive, luxury aesthetic across all channels. Scope of Work: Branding: Visual identity system. Digital: Web, social strategy & community management. Production: Cinematic video, podcasts, live-streaming & YouTube spots. Communications: Press releases & editorial photography. I manage the total operational burden to ensure a consistent, high-end brand image.
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High-End Fashion & Lifestyle Commercial – Grovvy Eyewear
My role. Director / Senior Cinemathographer
Premium lifestyle commercial shot on location in Santa Monica, California. We captured the brand's essence through a fresh, effortless, and aspirational aesthetic, utilizing high-end natural lighting and flawless model direction. Designed to elevate brand positioning and forge an emotional connection with audiences seeking exclusivity and style. We managed the entire workflow: from initial creative concept and on-set visual direction to advanced post-production and cinematic color grading.
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E-commerce & Tech Product Video – High-Conversion Vertical Format
My role. Creative Director & Video Producer
We bring your products to life." High-converting vertical commercial optimized for social media and paid media (Meta Ads, TikTok, Reels). For this SX Microphones project, we demonstrated our seamless, end-to-end workflow: the client ships the physical product to us, and we handle everything—from creative concept and technical studio lighting to macro product shots and high-impact editing. Perfect for E-commerce brands looking to transform products into automated sales assets.
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Luxury Artisanal Brand Film – Handmade Silver Jewelry
My role. Director of Photography & Editor
A visually poetic brand film celebrating the ancient art of handmade silver jewelry. Shot with a sophisticated black-and-white aesthetic, this piece utilizes cinematic bokeh and extreme macro photography to highlight the raw beauty of craftsmanship—from the intensity of the flame to the delicate handling of gemstones. This project showcases my ability to create moody, high-end visual narratives that resonate with luxury audiences, emphasizing brand authenticity, heritage, and the meticulous human touch behind every piece.
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