Jonathan Michael
Web Designer & Digital Marketer | SEO, UX, Branding, Growth
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Clear Cut Nutrition - Reddit Ad Design
This ad concept for CTCT was designed to resonate with individuals overwhelmed by conflicting diet advice. By presenting three clear, popular paths to the same goal, it empowers the user to choose what works for them. The visual structure is balanced and easy to digest, reinforcing the message of simplicity and control. The bold, contrasting footer acts as a strong, direct call-to-action, encouraging clicks from users tired of guesswork and ready for a structured plan.
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Bequietly Pet E-commerce Store
https://bequietly.com/
Modern E-commerce Design for a Pet Lifestyle Brand
Bequietly is a modern pet-care e-commerce brand created to make everyday pet care feel simpler, calmer, and more enjoyable. I designed the website with a warm, premium visual identity that reflects the brand's focus on comfort, care, and happier moments with pets.
My Role:
- Web Designer & E-commerce Designer — Sir Mike
- Project Focus
- E-commerce website design
- Brand visual direction
- Homepage design
- Product presentation
- Conversion-focused layout
- User experience (UX)
- Mobile-friendly design
- Marketing content & copy
- The Design Approach
The goal was to move away from the typical generic dropshipping-store appearance and create a website that feels like a genuine, trustworthy pet lifestyle brand.
I developed a soft and welcoming visual direction using deep navy, warm sand, cream, and beige tones, creating a calm aesthetic that complements the emotional connection between pets and their owners.
The homepage was structured around a simple customer journey:
Discover → Build Trust → Explore Products → Take Action
Key Design Features
- Clean & Premium Visual Identity
A refined color palette and spacious layouts create a professional brand experience while keeping the website warm and approachable.
- Customer-Focused Homepage
The homepage highlights the brand's value proposition, best sellers, product categories, benefits, testimonials, and clear calls-to-action.
- Emotional Brand Storytelling
Instead of focusing only on products, the design uses lifestyle imagery and messaging to communicate the relationship between pets and their owners.
- Conversion-Focused UX
Strategic CTAs, product discovery sections, trust elements, and clear navigation were incorporated to guide visitors naturally toward shopping.
- Consistent Brand Experience
Typography, colors, imagery, buttons, sections, and messaging were designed to work together across the entire storefront.
Result
The final design gives Bequietly a clean, modern, trustworthy, and premium online presence that feels more like an established pet-care brand than a traditional dropshipping store.
The overall experience was designed to make visitors feel comfortable exploring the store while creating a stronger emotional connection with the brand.
Designed by Sir Mike
Web Designer • E-commerce Designer • Digital Creative
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