Joel Maxwellson
Brand Identity & Logo Designer for Startups
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Logo concept. Didn't know pink could be this cool?😅
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GROOVE is a project focused on the intersection of streetwear and lifestyle branding. I wanted to create an identity that felt dynamic and bold, moving away from corporate stiffness toward something with more energy. The design is optimized for physical apparel, looking just as good on a hoodie or a cap as it does on a screen.
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This project was about building a visual identity for a tech startup that needs to look high-end and secure. I focused on clean lines and a surgical minimalism" style so the logo looks perfect on everything from a mobile app to a physical card.
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