Cover image for Concept project exploring UX/UI and

Concept project exploring UX/UI and digital experience for the financial sector. Inspired by Banco PAN, this case study focuses on building a modern banking interface designed for clarity, usability and conversion. The project was structured to improve user flow, simplify navigation and strengthen brand perception in a competitive fintech environment. This is not just a visual concept — it reflects how I approach real projects: combining branding, UX/UI and strategy to create digital experiences that position brands and drive results.

Joel Viana

Brand and web designer helping businesses grow through desig