Joel Viana
Brand and web designer helping businesses grow through desig
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Concept project exploring UX/UI and digital experience for the financial sector.
Inspired by Banco PAN, this case study focuses on building a modern banking interface designed for clarity, usability and conversion.
The project was structured to improve user flow, simplify navigation and strengthen brand perception in a competitive fintech environment.
This is not just a visual concept — it reflects how I approach real projects: combining branding, UX/UI and strategy to create digital experiences that position brands and drive results.
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