Jochem Smid
INCH — Brand & Product Design Studio for Tech Startups
New to Contra
Jochem is ready for their next project!
In a world where work comes before your personal life, I designed this campaign to question that.
The idea was simple: show that there are other ways to run a business without sacrificing your time.
Worldclassly is built around that belief, helping founders free up time and be more present where it matters.
"Some moments in life happen once.
You deserve to be there.
Worldclassly helps you reclaim your time by building a reliable remote team you can trust.
So your business runs, even when you’re not."
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Built a fully searchable role directory on the Worldclassly site.
Users can now:
• Search roles instantly
• Filter by category (Operations, Marketing, Sales, etc.)
• See live role counts
• Click directly into role pages
All powered by Webflow CMS + custom JS.
They can now scale to 50–100 role pages without creating a messy UX.
Instead of dumping dozens of pages into navigation, everything is discoverable through search and filters.
It also prepares the site for AI search and agents.
Structured role pages + clear categories make it easier for AI systems to understand what roles companies can hire.
Programmatic SEO + good UX + AI-readable structure prepares your website in the battle for AEO / LLM search visibility.
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A campaign visual from the Worldclassly project exploring how the brand communicates the value of global remote talent.
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Brand & Website Design for Remote Hiring Platform
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Playing with a frosted glass effect for Lawya
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Building Trust for an AI Legal Platform
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