Before real estate videos were even a thing… there was @christophechoo (https://www.instagram.com/christophechoo/) setting the standard.
Helicopter tours over LA’s most expensive homes.
Nearly a million views… before “content” was the strategy.
Because every client is thinking one thing: W.I.F.M — what’s in it for me?
It’s not just about the home.
It’s the experience. The ease. The lifestyle.
This is the difference between selling real estate…
and becoming a lifestyle concierge.