Created a “What’s In My Bag?” short-form video featuring Charles & Keith, integrating the brand’s accessories into an authentic lifestyle format. The content was designed to feel organic while highlighting the product through engaging storytelling, trend-led editing and a social-first approach. I managed the project from concept development and filming to editing and final delivery.
0
41
Produced a cinematic unboxing and product showcase as part of DJI’s Creator Ambassador programme, creating social-first content that highlighted the product’s design, features and user experience through engaging visual storytelling.
0
68
Developed a comprehensive brand and growth strategy for a UAE-based functional beverage brand, focusing on customer acquisition, retention and long-term community building. The project explored audience insights, brand positioning, content strategy, creator partnerships and customer journey optimisation, translating commercial objectives into actionable marketing initiatives designed to drive sustainable growth.
0
53
Developed the creative concept, shot and edited the campaign, and crafted a visual narrative that balanced aesthetics with product storytelling. Focused on creating social-first content designed to capture attention, communicate the product’s value and strengthen brand identity across digital platforms.
0
56