Set Active — Shopify CRO & Front-End Development
Worked on Shopify storefront enhancements for Set Active, a DTC activewear brand, with a focus on conversion-friendly UX and scalable front-end implementation.
Implemented CRO-driven UI improvements across PDP and collection pages
Built and refined custom Shopify sections using Liquid and JavaScript
Supported performance-safe enhancements for high-traffic product launches
Collaborated with marketing and design teams to ensure smooth execution
Tech: Shopify, Liquid, JavaScript, CRO, performance optimization
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TrueClassic — Shopify Performance & CRO Development
Worked on improving Shopify storefront performance and conversion-focused features for the TrueClassic site.
Optimized theme performance and front-end rendering for faster load times
Implemented CRO-driven UI improvements across product and collection pages
Supported custom Shopify functionality using Liquid and JavaScript
Ensured all enhancements were performance-safe and scalable
Tech: Shopify, Liquid, JavaScript, performance optimization, CRO
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Zinus – Shopify eCommerce Development & CRO Optimization
Customized Shopify theme for a high-traffic DTC mattress & furniture brand.
Improved product detail pages (PDPs) and collection pages for better discovery, UX, and conversions.
Focused on mobile performance, trust elements, and add-to-cart/checkout flow optimization.
Supported conversion rate optimization (CRO) initiatives and site performance improvements.
Maintained Shopify Liquid, CSS, and JavaScript for scalable, consistent storefront updates.
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Ramy Brook – Shopify eCommerce Development & Optimization
Worked on Shopify theme customization to support a premium fashion brand experience across desktop and mobile.
Improved product detail pages (PDPs) with optimized layout, size selection UX, and clearer call-to-action to increase conversion rate.
Assisted with collection page optimization, improving product filtering, sorting, and merchandising for better discoverability.
Implemented performance and UX enhancements (page speed, mobile responsiveness, interaction polish).
Supported CRO initiatives, including:
Reduced friction in the checkout journey
Maintained and updated Shopify theme code (Liquid, CSS, JavaScript) to ensure scalability and brand consistency.
Collaborated with stakeholders to align technical execution with business goals (AOV & CVR growth).
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