"Arketype is an interior design studio building calm, structured modern spaces from a small material vocabulary. The identity is built around a custom-made wordmark with interchangeable letters. This design decision was made to speak to the intentionality and customizability that interior design possesses as a craft."
[ This work is purely conceptual. Brief by @designerbriefs on Instagram ]
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Matiz is a ceramics studio in Oaxaca making stoneware for everyday use. The identity is built around a custom serif wordmark and a 15mm stamp pressed into the base of every piece while the clay is still soft. This design decision was made to speak to the role the kiln plays in finishing the work, since glaze pools in the impression and fires to a different value on every piece.
[ This work is purely conceptual. Brief by @designerbriefs on Instagram ]
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