Jenny Casey
Creative Director | Branding & Digital Design
Joining in on the #ShareYourWork challenge : ) Here’s a brand identity I created for Coaches, Inc., a sports marketing agency representing NFL coaches. Their mission? To advocate for coaches the same way agents represent players — fighting for better contracts, visibility, and opportunities.
I built the brand around an abstracted whistle — a universal symbol of coaching — but reimagined to feel bold, modern, and high-end, reflecting the client's vision.
To help Coaches, Inc. stand out in the NFL, I also proposed stainless steel business cards — a tactile, memorable first impression. Design twist: I quickly discovered you can’t have overlapping design elements on the front & back or you risk punching a hole through the steel. Definitely a fun challenge that pushed the design further. 🏈
3
18
244
H&M
1
30
Better.com
1
38