Keep your competitors close, and your brand messaging closer. You'll want to do a wellness check on your brand messaging after reading this article.

This article details how you can define the most important piece of your brand strategy in 3 steps.

Here are 6 fool-proof ways to distinguish your brand. Sit back and watch the aligned clients roll in after you apply these strategies.

Got a dead sales pipeline? Look at these areas of your messaging to better align with your customers!

Here's how to find your unique value proposition step-by-step with exercises, examples, and more.

70% of startups fail within the first 2-5 years. A good brand strategy can be a bridging point that helps resolve these customer pitfalls.

Internet sensation @mrsdowjones enlisted me to do the full WORKS on her brand. Together we came up with a trove of equal parts hilarious and educational content

Partner for Good Pressed Juicery (now “Pressed”) needed a manifesto and brand messaging to unveil to the world their brand new “Partner for Good” campaign.