Jennie Dickson

Elevated Social Media Manager & Content Strategist

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Saratoga Springs, USA

Work About

Saratoga Springs, USA

Cover image for Farmers Insurance Agent — Real-Proof

Farmers Insurance Agent — Real-Proof Campaign The Challenge: Insurance marketing is traditionally saturated with unengaging stock graphics and corporate platitudes. The goal was to create a compelling local social media asset that drives high-intent policy reviews without feeling exploitative. The Hook: Positioned a shocking, real-life claim photo as the initial slide to leverage visual pattern-interruption on Instagram feeds. Narrative Mitigation: Recognizing the severity of the image, slide two immediately shifts the narrative focus to human safety ("Everyone made it out safely") to protect brand integrity and maintain user empathy. The Soft-Sell Transition: Concluded the carousel on a neutral, minimalist background to lower the viewer's cognitive intensity and deliver a clear reminder to review unexpected policy coverage. The Result: A highly engaging, localized organic asset that humanizes the agency, establishes immense real-world credibility, and drives inbound policy consultations.

Hair Transformation Reels Campaign: Extensions by Jessica Role: Content Strategy, Video Editing, & Copywriting Client: Extensions by Jessica Developed an organic short-form video asset for Extensions by Jessica targeting a major client pain point: extreme hair thinning at the crown. The strategy focused on an immediate, high-hook visual opening ("Struggling with thinning hair? Watch this") to capture the target audience's attention, followed by a fast, satisfying audio-synced transition to reveal the seamless mesh integration/extension solution. This piece was designed to build deep consumer trust and showcase the stylist’s specialized technical expertise in hair restoration. Scope: Video Editing, Short-Form Strategy, Hook Optimization, Conversion Copywriting.

Cover image for Project Title: Social Campaign &

Project Title: Social Campaign & Retail Strategy: Extensions by Jessica Role: Creative Direction, Strategy, Design & Copywriting Client: Extensions by Jessica Developed a cohesive digital asset campaign for Extensions by Jessica to promote her top-recommended retail line, Goldie Locks hair care. Because retail sales are crucial for salon profitability, the goal was to create high-end, scroll-stopping imagery that educates clients on proper extension aftercare. I took charge of the creative direction, mapping out the visual layout and providing specific staging instructions for the shoot to ensure a premium, editorial feel. I then paired the imagery with direct-to-consumer copywriting—balancing a relatable, trusted tone ("Yes girl, worth the splurge") with benefit-driven education to drive in-salon and online product sales. Scope: Creative Direction, Content Strategy, Copywriting, Graphic Design.

Social Video Strategy & Product Highlight: Extensions by Jessica Produced and styled a high-engagement, short-form Instagram Reel designed to showcase both technical expertise and client care for a luxury hair extensions brand. Instead of just showing a finished look, the video focuses on an educational, value-first hook: the styling tools and techniques used to protect a client’s investment. The Strategy: Focused on education and problem-solving (preventing heat damage on extensions and natural hair) to build authority, trust, and desire for a premium service. The Creative: Combines high-quality, aesthetic salon B-roll with clean text overlays that outline specific product benefits. The video builds momentum from styling to a direct call-to-action driving profile traffic and bookings. My Role: Creative direction, video editing, text overlay pacing, and direct-response social strategy.

Cover image for Seasonal Lead Generation Campaign: Yakima

Seasonal Lead Generation Campaign: Yakima Wisdom Teeth Launch Developed a high-converting seasonal Meta ad campaign designed to capture the peak summer market for a specialized dental office launch. By identifying moms and parents as the primary decision-makers, the creative strategy specifically targets the urgent timeline of getting teens taken care of before the busy school year starts. The Strategy: Focused heavily on a highly specific pain point (summer recovery timelines) and targeted a niche audience (parents/moms) with hyper-local positioning. The Creative: Designed a clean, high-impact visual featuring clear local branding, an approachable aesthetic, and a frictionless "Quick Scheduling" value proposition to minimize friction and drive immediate "Call Now" actions. My Role: Campaign strategy, audience targeting, copywriting, and visual asset creation.