Digital Campaigns

Created a proposal for site optimizations for a design exercise. After submitting my proposal, I was offered a full time UX/UI Designer role immediately.

Below you’ll see emails I’ve worked on for Huda Beauty. You can view campaigns I’ve worked in a separate Google Slides presentation to see emails, social media…

Created emails for skincare brand, Wishful

Created assets for the brand Kayali which includes social posts, emails, and site assets.

Redesigned the IPSY Events Page

Redesigned the Huda Beauty website. After the site launched, the daily conversion rate has increased by 12%.

Redesigned the IPSY About Page

Redesigned the IPSY blog

I worked closely with IPSY’s Merchandising team and Acquisition team to redesign the quiz. The Merchandising team needed to add more questions in the quiz, and…